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Digital Performance Marketing Senior Executive - New Hire
ArtefactKuala Lumpur30+ days ago
Job descriptionGain a deep understanding of the digital marketing industry; To undertake ad hoc assignments from time to time and other duties as requested by management; To understand and ensure the full observation of your contract of employment incl. working hours as well as Artefact’s operating procedures and policies. Work closely with other Artefact teams worldwide should there be any client opportunities to support; Participating in new business pitches, assisting in new business opportunities. To pursue continuing professional development in relation to the role and its duties and responsibilities;
Key responsibilities
- Accountable for the engagement delivery and ensuring client’s campaigns run smoothly (across Paid Search, Paid Social, Programmatic), including effective budgetary control;
- Initiate and recommend partners (such as data partners, publishers) etc based on market and business requirements
- Perform regular reviews of reporting dashboard with Local + Regional Client POC's and identify / spot key trends and areas for improvement;
- Choose and implement relevant advertising channels, defined based on data collected;
- Work on media plans and forecasts;
- Participate in weekly / monthly calls / meetings with Local + Regional Client to discuss performance, actions taken and new strategies for the upcoming period and prepare supporting materials (PPT, Excel);
- Work closely with client as a trusted partner and maintain operational relationship with client where relevant
Other duties :
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Digital Marketing Executive • Kuala Lumpur
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