Senior Content Marketing Executive

Job Summary / Purpose :

Responsible for development and execute content marketing strategies to enhance the company's online presence, engage customers, and drive business growth. This role involves creating and managing compelling content across various digital platforms, analysing performance data to optimize marketing efforts, and ensuring alignment with the company's brand messaging and business objectives.

Key Responsibilities and Duties :

• Lead the development and execution of strategic product marketing initiatives, delivering comprehensive campaigns and materials that engage B2B audiences, enhance brand visibility, and drive tangible business growth.
• Oversee the creation of impactful marketing content and promotional toolkits, ensuring consistent messaging and positioning across all customer touchpoints to reinforce brand authority and market leadership.
• Direct end-to-end professional photo and video production, ensuring high-quality, brand-aligned visual assets that elevate content marketing efforts and strengthen storytelling.
• Curate and deliver dynamic multimedia content that captures and amplifies key company milestones, events, and thought leadership, reinforcing the brand's innovation narrative.
• Own and manage the monthly content calendar, ensuring timely execution and strategic alignment with broader marketing objectives, product launches, and business goals.
• Optimize the company's digital footprint and social media strategy, leveraging performance analytics and audience insights to maximize engagement, brand resonance, and conversion opportunities.
• Maintain a pulse on industry dynamics, continuously researching emerging technologies, market trends, and digital marketing best practices to drive innovation and uphold competitive advantage.

Job Type : Full-time

Pay : RM4, RM5,000.00 per month

Benefits :

Ability to commute / relocate :

Education :

Experience :

Language :

Work Location : In person