Digital Marketing Executive

Responsibilities

Campaign Strategy and Ads Execution

• Work closely with the marketing team to develop and execute comprehensive digital advertising strategies, including defining campaign goals, target audience, and budget allocation.
• Create engaging ad content creatives and continuously optimize ad content performance to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Conduct audience research and segmentation to refine targeting strategies and ensure ads reach the right demographics.
• Implement A / B testing for ad elements to optimize campaign effectiveness.
• Assist in managing advertising budgets and monitoring spending to ensure adherence to budgetary constraints.
• Generate reports on campaign performance and provide actionable insights for improvement.
• Stay up to date with industry trends and emerging advertising platforms.
• Prepare promotional ideas / content based on client\'s requirement.
• Content creation for social media.
• Sometimes will involve and assist in "video production shooting and script writing".
• Do analysis on Google Analytics, Google Search Console, Google Tag Manager.
• Senior will hands on guide.

Qualifications

Benefits

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