Work closely with the marketing team to develop and execute comprehensive digital advertising strategies, including defining campaign goals, target audience, and budget allocation.
Create engaging ad content creatives and continuously optimize ad content performance to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
Conduct audience research and segmentation to refine targeting strategies and ensure ads reach the right demographics.
Implement A / B testing for ad elements to optimize campaign effectiveness.
Assist in managing advertising budgets and monitoring spending to ensure adherence to budgetary constraints.
Generate reports on campaign performance and provide actionable insights for improvement.
Stay up to date with industry trends and emerging advertising platforms.
Prepare promotional ideas / content based on client\'s requirement.
Content creation for social media.
Sometimes will involve and assist in "video production shooting and script writing".
Do analysis on Google Analytics, Google Search Console, Google Tag Manager.
Senior will hands on guide.
Qualifications
Who We\'re Looking For :
Junior or Senior Level
At least 1 year experience in relevant job.
Bachelor\'s degree in Marketing, Advertising, or related field (fresh graduates are welcome to apply).
Good command in Mandarin, English & Cantonese.
Passion for digital marketing and eagerness to learn and grow in the field.
Proven experience in developing and executing digital advertising campaigns across multiple platforms.
Edit video using tools like CapCut, Canva or other industry-standard software.
Usage of any analytic tools (Google Analytics, Facebook Insight or any related platform)
Excellent communication, teamwork and time management skills.
Training will be provided to help you develop the skills necessary to succeed in this role.
Tech savvy, strong sense on latest marketing trend.
Able to update ads status / handling ads issue after working hours / weekend — no back office required.
Candidates fluent in Mandarin are preferred as the role requires dealing with Mandarin-speaking clients.
Benefits
What We Offer : -
Competitive Salary
EPF / SOCSO / EIS
Petrol Allowance Provided
Medical, Dental, Optical Coverage
Birthday Angpau
Long Service Reward
Holiday Eve Early Release
Dividend
Annual Bonus
Target Bonus
Annual Leave
Company Trip & Team Building
Company retreats, outings and makan occasions
Opportunities for salary increments, self-development and career growth
Young working environment
Free parking after confirmation
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