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Senior Brand Manager
NestléPetaling Jaya, Selangor, Malaysia20 hours ago
Job descriptionChooses target consumers by using attractiveness and ability to win, develops consumer insight, understands target consumer perceived values of brands Develops Brand Essence Delivers tastiest and healthiest food / beverage experiences within brand portfolio in a way that contributes to 60 / 40 In collaboration with CCSD, understand shopping behaviours and motivations of target consumers, helps design shopping experiences that delight consumers / shoppers. Develops brand portfolio strategy, contributes to pricing and promotional strategy, proposes brand portfolio for key channels and key customers Develop and successfully execute Bigger, Bolder and Better innovation & renovation for her / his brands Manages the development and execution of strong functionally aligned brand and ICP plans, responsible for the performance, health and strategic alignment with the MBS. Understands business impact and prioritizes PFME and TTS investment of her / his brands. Responsible for the development of OBIs and Big Ideas, engagement strategies and the creation of attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader. Demonstrate leadership and facilitate development of his / her team Bachelor Degree in any related discipline. Minimum 5 years experience in marketing or brand experience. 2 years in other function ideally in Sales or equivalent FMCG. Experience in leading and managing cross functional teams. Experience in at least 1 product launch from ideation to launch.
Position Summary
Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestlé career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestlé, you are enabled and encouraged to grow not only as professionals, but also as people.
Position Snapshot
- Location : Petaling Jaya, Selangor, MY
- Company : Nestlé Malaysia
- Type of contract : Permanent
- Experience : 6+ Years
Responsibilities
Qualifications
Seniority level
Associate
Employment type
Full-time
Job function
Food and Beverage Services
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Brand Manager • Petaling Jaya, Selangor, Malaysia
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