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Senior Executive / Asst. Manager, Product Marketing (TV)
SAMSUNGMercu 2, Kuala Lumpur, Malaysia15 hari lalu
Penerangan pekerjaanConduct consumer / market research by maintaining an understanding of the market landscape, customer requirements, and mapping of competition activities Responsible for analyzing market trends and data using internal and external secondary research and hands-on primary research to provide perspective to influence the portfolio of products and launches Able to identify product gaps and business opportunities Manage phase-in and out, monitor performance, and make adjustments to product plans based on results Responsible for setting business sales targets and forecasting sales Consolidate sales, retail plan, and functional plan for new initiatives Liaise with cross functions including Corporate Marketing, Retail Marketing, Finance, Supply Chain, and to be the point of contact to HQ Lead product launch brief before new product launches Conduct periodic product training for relevant parties Lead the development of a yearly business management plan Prepare and circulate information regarding the competition’s new product launches and product benchmark against the competitor’s product range line-up Responsible for tracking and reporting the performance of key product launches SCM / MCS coordination and operation Candidate must possess at least a Diploma, Bachelor's, or Master's Degree in any field. At least 6-8 years of working experience in the related field is required for this position. Preferably with experience in a role specializing in Marketing / Business Development or equivalent. Experience in Consumer Electronics is a plus. Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country / Language at the bottom of the page. If you are European Economic Resident, please click here.
Position Summary
1. Contribute to expanding the product's market coverage by setting up a product line-up operation plan.
2. Contribute to maximizing sales and minimizing loss by managing product lifecycle and developing pricing strategy to meet the target sales for the product.
Role and Responsibilities
Product Planning
- To develop a pipeline plan, coordination and execution of the plan in the assigned product and location
- Manage the overall product line life cycle and overall stock aging status
- Create and enhance the values of products, accessories, content, and services of products
- Ability to execute AP2 forecast and GFK analysis
- Revenue, pricing, and profitability forecast for new products
Market Research
Business Management
Administration
Skills and Qualifications
Buat amaran kerja untuk carian ini
Senior Product Manager • Mercu 2, Kuala Lumpur, Malaysia