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Senior Executive / Asst. Manager, Product Marketing (TV)

SAMSUNGMercu 2, Kuala Lumpur, Malaysia

13 days ago

Job description

Position Summary

1. Contribute to expanding the product's market coverage by setting up a product line-up operation plan.

2. Contribute to maximizing sales and minimizing loss by managing product lifecycle and developing pricing strategy to meet the target sales for the product.

Role and Responsibilities

Product Planning

To develop a pipeline plan, coordination and execution of the plan in the assigned product and location
Manage the overall product line life cycle and overall stock aging status
Create and enhance the values of products, accessories, content, and services of products
Ability to execute AP2 forecast and GFK analysis
Revenue, pricing, and profitability forecast for new products

Market Research

Conduct consumer / market research by maintaining an understanding of the market landscape, customer requirements, and mapping of competition activities

Responsible for analyzing market trends and data using internal and external secondary research and hands-on primary research to provide perspective to influence the portfolio of products and launches

Able to identify product gaps and business opportunities

Business Management

Manage phase-in and out, monitor performance, and make adjustments to product plans based on results

Responsible for setting business sales targets and forecasting sales

Consolidate sales, retail plan, and functional plan for new initiatives

Liaise with cross functions including Corporate Marketing, Retail Marketing, Finance, Supply Chain, and to be the point of contact to HQ

Lead product launch brief before new product launches

Conduct periodic product training for relevant parties

Lead the development of a yearly business management plan

Administration

Prepare and circulate information regarding the competition’s new product launches and product benchmark against the competitor’s product range line-up

Responsible for tracking and reporting the performance of key product launches

SCM / MCS coordination and operation

Skills and Qualifications

Candidate must possess at least a Diploma, Bachelor's, or Master's Degree in any field.

At least 6-8 years of working experience in the related field is required for this position.

Preferably with experience in a role specializing in Marketing / Business Development or equivalent.

Experience in Consumer Electronics is a plus.

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Senior Product Manager • Mercu 2, Kuala Lumpur, Malaysia

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