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Digital Marketing Specialist (User Acquisition)

Digital Marketing Specialist (User Acquisition)

Maukerja (MY)Kuala Lumpur, Kuala Lumpur, Malaysia
11 hari lalu
Penerangan pekerjaan

Requirements

  • 2-5+ years of experience in digital marketing, specifically in user acquisition or performance marketing.
  • Hands-on experience with major advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, TikTok Ads).
  • Proficiency with analytics tools including Google Analytics, Mixpanel, or Amplitude.
  • Advanced Excel / Google Sheets skills for data analysis and reporting.
  • Strong analytical skills with the ability to interpret complex datasets and generate actionable insights.
  • SQL knowledge or experience with data analysis tools preferred
  • Deep understanding of performance marketing fundamentals : funnel optimization, cohort analysis, LTV / CAC ratios, and attribution modeling.
  • Experience with A / B testing methodologies and statistical analysis.
  • Creative mindset with experience developing ad concepts and collaborating with design teams.
  • Knowledge of conversion rate optimization and landing page best practices
  • Understanding of audience segmentation and targeting strategies
  • Familiarity with platform compliance requirements and best practices
  • Strong project management and communication skills
  • Adaptable and results-oriented with keen attention to detail

Responsibilities

  • Develop comprehensive user acquisition strategies, including audience targeting, channel selection, and budget allocation
  • Launch and manage paid advertising campaigns across Google, Facebook, Instagram, TikTok, and other relevant platforms
  • Monitor and analyze key performance metrics (CPA, LTV, conversion rates, ROAS)
  • Use analytics tools to track campaign performance and identify optimization opportunities
  • Test and optimize acquisition channels, including paid social, SEM, influencer partnerships, and content marketing
  • Continuously experiment with creative assets, messaging, and targeting to improve conversion rates and reduce acquisition costs
  • Collaborate with product, design, and data teams to ensure seamless user experience and alignment with business goals
  • Prepare regular performance reports and present findings to stakeholders

    • Benefits

    Compensation & professional growth

  • Weekly performance bonuses tied to sustained performance results.
  • Full statutory benefits (EPF, SOCSO, EIS, PCB).
  • Annual learning allowance for courses and certifications.
  • Direct mentorship from senior business stakeholders.

    • Work environment & lifestyle

  • Modern, collaborative workspace in prime KL location.
  • Casual dress code and flexible seating arrangements.
  • 5-day work week. Public holiday & weekend is fully yours.
  • Comprehensive health coverage (self & spouse).
  • Insurance coverage for you and your family.
  • Team building trips and weekly achievement celebrations.

    • Additional perks

  • Yearly optical and dental coverage.
  • Sports and wellness allowance.
  • Grab E-Wallet credits for Grab Car / GrabFood.
  • 5-minute walk to major transportation hubs (KLCC LRT, Conlay MRT, Bukit Bintang MRT, Raja Chulan Monorail).
  • Proximity to premier shopping (Pavilion KL & KLCC) and dining destinations.

    • Skills

    Strong communication skills Problem-solving Attention to detail A / B Testing Paid Advertising Data Analysis

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    Digital Marketing Specialist • Kuala Lumpur, Kuala Lumpur, Malaysia