Digital Marketing Specialist (User Acquisition)

Requirements

• 2-5+ years of experience in digital marketing, specifically in user acquisition or performance marketing.
• Hands-on experience with major advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, TikTok Ads).
• Proficiency with analytics tools including Google Analytics, Mixpanel, or Amplitude.
• Advanced Excel / Google Sheets skills for data analysis and reporting.
• Strong analytical skills with the ability to interpret complex datasets and generate actionable insights.
• SQL knowledge or experience with data analysis tools preferred
• Deep understanding of performance marketing fundamentals : funnel optimization, cohort analysis, LTV / CAC ratios, and attribution modeling.
• Experience with A / B testing methodologies and statistical analysis.
• Creative mindset with experience developing ad concepts and collaborating with design teams.
• Knowledge of conversion rate optimization and landing page best practices
• Understanding of audience segmentation and targeting strategies
• Familiarity with platform compliance requirements and best practices
• Strong project management and communication skills
• Adaptable and results-oriented with keen attention to detail

Responsibilities

Benefits

Compensation & professional growth

Work environment & lifestyle

Additional perks

Skills

Strong communication skills Problem-solving Attention to detail A / B Testing Paid Advertising Data Analysis

Important Information

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