Customer Marketing and Agency Activation, Analyst

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

So if you believe in inspiring a better future, read on.

About the Role

Support the Customer Marketing unit. You’ll support the marketing campaigns and strategies to cross and upsell all insurance offerings to customers. You’ll create personalised and relevant offers delivered directly and through the distribution channels, to maximise customer life time value, and drive customer loyalty & repurchase.

The person in this role will be working in an Agile manner, and hence must be open to new ways of working; as well as close collaboration with many x-functional teams to drive results.

• Understand and analyze our existing customer base across individual, takaful, corporate and digital platforms by customer segments. Run surveys, focus groups, leverage on digital and data to get insight to their behaviors, wants and needs. Pull all of this understanding together to develop strategies which drive repeat customer purchase, cross and upsell.
• Get to know our agency distribution workforce and other distribution channels. Understand what makes them tick, get consistent feedback, and adjust efforts accordingly. Perform analysis on how the different distribution channels are performing in order to form the right tactics.
• Build strong relationships and constantly align with our colleagues in the distribution teams on initiatives to drive better outcomes from our distribution channels.
• Develop, plan and execute effective marketing campaigns and customer offers.
• Familiarize yourself with how our front and back end systems work (agent sales platform, agent app, customer app, back end operating systems) in order to design campaign management processes that work.
• Understand AIA’s product suite and how to best leverage on these products to drive future cross and upsell.
• Operate under the Agile methodology.

Minimum Job Requirements :