CRM Lead

Role Description

We are seeking a proactive and innovative CRM Lead to join our team. The CRM Lead should possess strong business acumen and a proven track record of success working with renowned brands. This individual will play a pivotal role in elevating RAPP's reputation for effective CRM strategies, leading to the development of new case studies and industry accolades that drive our growth objectives. Collaborating closely with creative, data analysis, user experience, and technology teams, the CRM Lead will leverage technology, connectivity, and data to establish powerful connections between consumers and brands. Responsibilities include managing day-to-day CRM operations, developing programs, setting strategic direction, and overseeing implementation.

Key Responsibilities :

• Efficiently manage work traffic and ensure timely completion of tasks,
• Attend and actively participate in all client meetings, providing valuable insights and recommendations,
• Prepare comprehensive Work-in-Progress reports to track project status and milestones,
• Keep relevant departments informed of any changes or updates to projects,
• Conduct thorough advertising and competitive reviews every six months, presenting findings to the Account Director,
• Develop creative briefs for adaptations and minor projects, ensuring alignment with client objectives and brand guidelines,
• Source client / brand-related materials for shoots and productions, maintaining a keen eye for detail and brand consistency,
• Coordinate research projects and attend research meetings to gather valuable insights for strategic planning.

Skills and Experience :