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Paid Media & Content Specialist

EPSKuala Lumpur

30+ hari lalu

Penerangan pekerjaan

Paid Media & Content Specialist Posting Date : 06 Jun 2025 | Close Date : 04 Sep 2025 Role Summary

We are seeking a Paid Media & Content Specialist to spearhead digital campaign execution, content creation, and media optimization for our growing portfolio of clients. This is a fast-paced, hands-on role ideal for a passionate individual who thrives on results and creative impact.

Key Responsibilities

Develop and execute performance-driven digital marketing strategies tailored to client needs
Take ownership of paid media budgets and continuously optimize for ROI
Plan, implement, and refine campaigns across platforms : Meta, TikTok, Google, and Programmatic
Collaborate with internal teams to deliver cohesive marketing strategies
Draft short-form copywriting for ads, social media, and emails
Ideate and develop creative visuals in partnership with designers
Manage and support the creation of video content (e.g. influencer collaborations)
Deliver analytical reports, performance reviews, and actionable insights
Work with the sales team on proposals and presentations for new prospects
Manage external contractors and content creators when necessary
Ensure weekly and ad-hoc reporting on campaign progress and KPIs

Key Performance Indicators (KPIs)

Projections Fulfillment : Achieve ≥80% of targets outlined in client proposals

Client Retention : Ensure ≥70% satisfaction and renewal rate

Creative Impact : Target ≥2% engagement rate for creative assets

Brand Growth : Drive monthly follower growth of ≥5% where applicable

Candidate Requirements

Education : Bachelor’s Degree in Marketing, Communications, or related field

Language : Proficient in English

Technical Skills : Experience with digital ad platforms (Meta, Google, TikTok), content creation, and campaign analytics tools preferred

Strong creative thinking, analytical capability, and attention to detail

Sub Specialization : Marketing;Market Research;Marketing Commucation Type of Employment : Permanent Minimum Experience : 1 Year Work Location : Kuala Lumpur Salary Range : RM4500 - RM5500 Per month

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Content Specialist • Kuala Lumpur