Paid Media & Content Specialist

Paid Media & Content Specialist Posting Date : 06 Jun 2025 | Close Date : 04 Sep 2025 Role Summary

We are seeking a Paid Media & Content Specialist to spearhead digital campaign execution, content creation, and media optimization for our growing portfolio of clients. This is a fast-paced, hands-on role ideal for a passionate individual who thrives on results and creative impact.

Key Responsibilities

• Develop and execute performance-driven digital marketing strategies tailored to client needs
• Take ownership of paid media budgets and continuously optimize for ROI
• Plan, implement, and refine campaigns across platforms : Meta, TikTok, Google, and Programmatic
• Collaborate with internal teams to deliver cohesive marketing strategies
• Draft short-form copywriting for ads, social media, and emails
• Ideate and develop creative visuals in partnership with designers
• Manage and support the creation of video content (e.g. influencer collaborations)
• Deliver analytical reports, performance reviews, and actionable insights
• Work with the sales team on proposals and presentations for new prospects
• Manage external contractors and content creators when necessary
• Ensure weekly and ad-hoc reporting on campaign progress and KPIs

Key Performance Indicators (KPIs)

Candidate Requirements

Sub Specialization : Marketing;Market Research;Marketing Commucation Type of Employment : Permanent Minimum Experience : 1 Year Work Location : Kuala Lumpur Salary Range : RM4500 - RM5500 Per month

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