Associate Customer Marketing

Work Location : Johor, Malaysia

Work Arrangement : Remote

Summary :

Supports the execution of customer and channel marketing strategies by coordinating shopper activation plans, assisting in commercial operations, and managing administrative tasks. Works closely with cross-functional teams and external partners to ensure timely and effective implementation of marketing initiatives.

• Candidate will be responsible for extracting insights from Customers sell in and sell out database and formulate as appropriate.
• Analysis of aftersales business performance for both service and parts; looking at market trends to identify opportunities in both B2C as well as B2B verticals, to support strategic business decision-making and revenue maximization.
• Metrics and Reporting : Establish key performance indicators (KPIs) for customer marketing initiatives and regularly report on campaign effectiveness. Use data insights to make informed decisions and adjust strategies accordingly.
• Conduct post evaluations of Promotions, activations, innovations launch, and visibility initiatives.
• Manage all vendors, delivery, and quote management plus processing PO’s.
• Working in partnership with the sales / marketing team to identify risks and opportunities to calculate size of prize and make recommendations on opportunities to close gaps. New customer development set up, end to end process.
• Where there are gaps in demand, work with sales team to identify most effective levers or customer activities (promotions, calendar events) to address market concerns and to manage inventory and ordering to balance supply & demand while minimizing inventory losses.
• Work closely with product, sales, and customer support teams to ensure a cohesive customer experience. Align marketing efforts with product launches, updates, and sales initiatives.
• Manage portfolio by channel including changes : discos, weight outs, replacements and formulas.
• Work on Customer selling decks on New promo ideation / Innovations / Activations
• Deliver activation across Path to Purchase :
• Activation big idea based on path to purchase touchpoints to communicate at the right place at the right time.
• Tailored messaging / mechanics to tie into consumption needs and occasions.

Major Duties / Responsibilities :

Minimum Education and Experience Requirements :

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