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Marketing Associate
Mizuhada GroupKuala Lumpur, Kuala Lumpur, Malaysia1 day ago
Job descriptionIdentify and collaborate with Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) who align with MizuMi’s brand image. Develop briefing materials and content guidelines for influencers. Manage relationships with KOLs / KOCs and ensure their deliverables meet brand expectations. Work with agencies to ensure expected results are achieved. Track, analyze, and report campaign performance to optimize future partnerships. Plan and execute marketing campaigns for new product launches, both online and offline. Coordinate with e-commerce and retail teams to ensure seamless product rollouts. Support offline activations, including in-store promotions and brand events. Monitor campaign performance and recommend improvements based on data analysis. Bachelor's degree in Marketing, Communications, or a related field. 1-3 years of experience in digital marketing, content creation, or influencer marketing. Strong knowledge of Malaysian social media trends and digital platforms. Proficiency in Bahasa, English, and Chinese is a plus. Ability to analyze data and consumer insights to optimize content strategy. Experience working with KOLs / KOCs and marketing agencies is an advantage. Creative mindset with excellent communication and project management skills.
Overview
The Marketing Associate will be responsible for executing and optimizing MizuMi’s marketing strategies in Malaysia. This role involves content planning, trend analysis, influencer management, and product launch coordination to enhance brand awareness and drive engagement across digital and offline channels.
Key Responsibilities
- Develop and execute content plans for MizuMi’s social media channels.
- Create and design engaging content tailored to local market trends in Bahasa, English, and Chinese.
- Analyze social media trends to produce up-to-date, relevant content.
- Ensure brand consistency and messaging alignment across all platforms.
KOL & KOC Management
Campaign & Product Launch Planning
Qualifications & Requirements
If you are passionate about digital marketing and skincare, apply now to be part of MIZUHADA GROUP MLS SDN. BHD.
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Marketing Associate • Kuala Lumpur, Kuala Lumpur, Malaysia
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