The performance marketing executive possesses sound understanding in performance – digital or otherwise, which lays foundation for marketing excellence. He or she takes responsibility in ensuring effectiveness in communications for all the brands we touch. On-job or external trainings will be provided. Ability to retain a positive work attitude in a fast-paced environment will be a strong advantage.
Strategic Planning
- To attend client meetings, understand and document the business objectives.
- Reads and analyses research data and briefs, translates it into coherent strategy (critical insights and underpins arguments) and presents it to others
- Provides clarity of thought and communication on the account; has the ability to land ideas
- Contributes to developing the agency's strategic planning know-how and capabilities; drives the effectiveness agenda
- Assists the Strategy Manager for the majority of the planning input on pitches, and being the planning representative for the agency in portfolio and credentials presentation
- Familiar with the type of qualitative and quantitative research available
- Lead in ensuring and preparing client presentation collateral consistency and standards (collaborate with creative team and client servicing)
Digital Marketing & Performance
Providing strategic solutions to client’s digital queriesManaging client’s technical expectations through goal setting and finding alternate solutions where necessarySocial media content strategy, planning and postingAd strategy, executing, optimising, and reportingPrepare and manage digital ad buyMonthly social media reports with recommendationsGoogle Ads Search and Display executionAcquire insight in online marketing trends and keep strategies up-to-dateLiaising with digital creatives and client servicing to ensure accurate message delivery of postsPost live coverage when necessary(Apply now at #J-18808-Ljbffr