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Technical Delivery Manager

Technical Delivery Manager

Publicis Groupe ANZKuala Lumpur, Kuala Lumpur, Malaysia
10 hours ago
Job description

Overview

As a Campaign Manager, you’ll work closely with your business team to help design, execute, and manage cross-channel marketing programs on behalf of our clients, working with various technology platforms and vendor partners.

We are looking for a detail-oriented and proactive Adobe Campaign Manager to manage day-to-day operations for marketing campaigns that leverage Adobe Real-Time CDP (RTCDP) and Adobe Campaign v8. This role combines audience strategy, execution oversight, and coordination between cross-functional teams to deliver high-performing, compliant, and customer-centric campaigns.

You will own the end-to-end campaign process, from audience readiness through RTCDP to delivery orchestration in Campaign v8, ensuring operational excellence and measurable outcomes.

Responsibilities

  • Campaign Planning & Execution

Manage the full campaign lifecycle across email, SMS, push, and other channels—from briefing to launch to reporting.

  • Collaborate with marketing stakeholders to understand campaign goals and translate them into executable workflows and audience strategies.
  • Oversee campaign setup, proofing, approvals, test sends, and final deployment in Adobe Campaign v8.
  • Audience Management (via Adobe RTCDP)
  • Work with data and segmentation teams to define and request audiences within Adobe RTCDP, ensuring timely delivery and alignment to campaign logic.

  • Validate audience counts, logic, and targeting criteria before handoff to Campaign v8.
  • Operational Coordination
  • Act as the orchestration lead, managing timelines, dependencies, assets, and approvals across campaign stakeholders.

  • Coordinate with Creative, DataOps, QA, Legal / Compliance, and channel teams to ensure on-time and error-free execution.
  • Maintain a central campaign calendar, working closely with planners and product teams to avoid collisions or overlaps.
  • QA, Testing & Deployment Oversight
  • Conduct or oversee comprehensive quality assurance of audience targeting, personalization logic, dynamic content rendering, and tracking tags.

  • Ensure all approvals are captured before live deployment.
  • Oversee deployment windows and real-time monitoring of campaign sends; escalate issues promptly.
  • Data Compliance & Governance
  • Ensure all campaigns comply with internal governance policies and regional data privacy regulations (GDPR, CCPA, etc.).

  • Coordinate with data governance leads to apply appropriate consent, opt-out, and suppression logic in segmentation and delivery processes.
  • Manage seed lists, proofs, and audit logs as part of operational documentation.
  • Reporting & Optimization
  • Partner with analytics teams to interpret performance reports and derive insights for future optimization.

  • Track operational KPIs like send success rate, delivery errors, and execution timelines to improve campaign efficiency.
  • Maintain documentation and retrospectives for all major campaigns and apply learnings to future executions.
  • Day-to-day
  • Executing cross-channel execution for marketing communications on CRM Platform(s) including email, SMS, and Push Notifications.

  • Performing basic hygiene QC of test cases on outgoing email, SMS, or Push Notifications messages.
  • Collaborating with internal teams to understand the CRM journey and stakeholder perspective on delivering CRM journey activation.
  • Collaborating with internal teams to ensure CRM KPIs within CRM platforms are captured and monitored.
  • Contributing insights as a participating team member to improve support processes, reducing delivery time, and improving delivery satisfaction.
  • Participating in improving CRM service delivery processes, such as automating manual processes and increasing service capabilities.
  • Working in an Agile team that owns integral parts of the system, designing and delivering quality, stable solutions.
  • Performing ongoing CRM platform administration.
  • Experience working in iterative projects and with deployment strategies / processes (staging / testing environment vs. production).
  • Leverage available documentation, training, team resources, and vendor support teams to administer CRM platforms.
  • Supporting debugging, monitoring, and control during production, go-live and post-launch phases.
  • Lead and train junior team members.
  • Qualifications

  • 5–6 years of experience in campaign operations, CRM marketing, or MarTech project management, ideally within enterprise environments.
  • Strong hands-on experience with Adobe Campaign v8 or v7 / classic.
  • Familiarity with Adobe RTCDP and audience activation processes.
  • Understanding of audience segmentation, campaign logic, personalization, and lifecycle marketing strategies.
  • Strong project management and coordination skills across cross-functional teams.
  • High attention to detail and a structured approach to QA, documentation, and process governance.
  • Preferred Qualifications

  • Certification on Adobe Campaign V8 and / or RTCDP.
  • Experience with Adobe Experience Platform (AEP), especially Query Service, Segment Builder, and Identity Services.
  • Basic proficiency in HTML, SQL, JavaScript, or understanding of dynamic content scripting in Campaign v8.
  • Experience in regulated industries such as finance, telecom, or healthcare is a plus.
  • Hands-on experience with one or more of the following CRM platforms : Salesforce Marketing Cloud (Journey Builder and Email Studio), Marketing Cloud Account Engagement (Pardot), Netcore Cloud, Mailchimp, HubSpot, Braze.
  • Knowledge of email marketing best practices, email databases, segmentation, and lifecycle marketing.
  • Experience in advertising / marketing, building EDM, and maintaining customisations on CRM platforms. Familiarity with JIRA, Workfront, Confluence, or similar project tracking tools.
  • Proficient with Microsoft Office applications (Word, Excel, PowerPoint).
  • Detail oriented, organized, and a multi-tasker; understanding of event-driven services, automation, and continuous delivery.
  • Ability to work productively in an Agile team and in a cross-cultural, global environment.
  • Strong written and verbal communication skills; ability to document and share information clearly with teams and stakeholders.
  • Knowledge of data security, CAN SPAM compliance, etc. is an added advantage.
  • Got what it takes? We’d love to hear from you.

    Digitas is an equal opportunity employer.

    Additional information

  • Generous leave entitlements, including birthday leave, rest day and family care leave.
  • Office closure for World Mental Health Day on 10 October.
  • Additional company closure for major festive celebrations.
  • Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
  • Life and personal accident insurance and group hospitalization and surgery.
  • A hybrid working schedule with Friday disconnects.
  • Rest, Relax & Recharge – office closure in the last week of December every year.
  • Phone allowance.
  • #J-18808-Ljbffr

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    Delivery Manager • Kuala Lumpur, Kuala Lumpur, Malaysia

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