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Senior E-Commerce Executive

Senior E-Commerce Executive

AMOREPACIFICKuala Lumpur, Kuala Lumpur, Malaysia
30+ days ago
Job description

Direct message the job poster from AMOREPACIFIC

AMOREPACIFIC MALAYSIA is looking for a Senior E-Commerce Executive to join us.

TikTok Shop Operations & Campaign Management

  • Oversee day-to-day operations of the INNISFREE TikTok Shop, ensuring smooth execution of orders, listings, and logistics.
  • Plan and execute monthly BAU promotions and TikTok Mega Campaigns (e.g., 6.6, 7.7) in alignment with brand objectives.
  • Coordinate with TikTok platform managers for campaign enrollment, exposure opportunities, and feature placements.

Live Commerce & Content Activation

  • Strategize and schedule TikTok Live sessions, collaborating with hosts, agencies, or KOLs.
  • Analyze past livestream performance and optimize future content to drive conversion.
  • Coordinate sample delivery, script alignment, and product focus for each live session.

    • Marketing & Traffic Optimization

  • Manage paid traffic allocation within TikTok Ads Manager (e.g., Spark Ads, lead generation).
  • Track budget vs performance metrics (CPAS, ROAS) and adjust strategy accordingly.
  • Collaborate with regional / local marketing teams on influencer activations and creative content plans.
  • Track daily GMV, Net Sales, conversion rate, traffic, and basket size.
  • Identify performance gaps and opportunities through data analysis, including BI tools and platform dashboards.
  • Prepare regular reporting and post-mortem summaries for internal stakeholders.

    • Platform Compliance & Brand Governance

  • Ensure product listings, content, and promotions are compliant with TikTok platform rules and INNISFREE brand guidelines.
  • Liaise with platform representatives and internal stakeholders to resolve any violations, order issues, or customer complaints.

    • Cross-functional Collaboration

  • Work closely with Supply Chain, Finance, Brand, and Customer Service teams to ensure stock availability, accurate discount setup, and smooth customer experience.
  • Coordinate with external agencies for creative assets, livestream support, and content planning.

    • Affiliate Recruitment & Management

  • Identify, recruit, and onboard suitable TikTok Shop affiliates (creators, micro-influencers, and key opinion customers) to drive product visibility and sales.
  • Maintain ongoing engagement with active affiliates — provide campaign briefs, product education, and content direction to ensure brand consistency.
  • Monitor affiliate performance, including traffic, conversion rate, and contribution to GMV; optimize outreach and commission structure accordingly.
  • Collaborate with TikTok’s affiliate support team and leverage affiliate tools (e.g., Creator Hub) to maximize campaign exposure and results.

    • Qualifications

  • Bachelor’s degree, Post Graduate Diploma, Master Degree in E-commerce / Marketing / Business Administrations / Mass Communication or any relevant field.
  • Minimum 3 years’ relevant job experience in E-commerce, Agency, or customer relationship management.
  • Experience in E-commerce sales / Marketing or platform management; handling principal accounts is a plus.
  • Fluent in English and Bahasa Melayu (Mandarin is an added advantage).
  • Knowledge of TikTok Affiliate Centre, GMV Max Ads Setup on TTS, SAP system, Microsoft Excel & PowerPoint; Adobe Photoshop is a plus.
  • Strong analytical skills and proficiency in Microsoft Office (Excel, PowerPoint).
  • Friendly with a positive attitude and enjoy interacting with people.
  • Experience in beauty industry / retail is an additional advantage.
  • Basic skincare or makeup knowledge is a plus.
  • Team player with good interpersonal and communication skills; able to work independently.

    • Desired Qualities

  • Confident self-starter with drive, energy, integrity and professionalism.
  • Proactive, well disciplined, resourceful, creative, organized with attention to detail and multi-tasking ability.
  • Self-motivated, willing to learn, committed, diligent and trustworthy.
  • Strong sense of urgency, able to prioritize and meet deadlines.
  • Able to work independently and as part of a fast-paced, dynamic team.

    • Benefits

  • Competitive salary and employee welfare.
  • Fast-paced and dynamic environment.
  • Harmonious working culture with young, vibrant and high-performing team.
  • Exposure to brands such as Laneige, Sulwhasoo, INNISFREE, Ryo, Mise-en-Scène, and illyoon.

    • Please apply online. Your application will be reviewed against our requirements, and we will be in touch to provide you with an update on the status of your application. Click the “Apply Now” to submit your resume. You are one step closer to being a part of our growing team!

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    Executive Executive • Kuala Lumpur, Kuala Lumpur, Malaysia

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