Senior Growth Marketing Specialist

Overview

Senior Growth Marketing Specialist at EMAX Beauté International Sdn Bhd. Join to apply for the role and drive growth across online channels.

Responsibilities

• Own and grow online sales via Upbound website & marketplaces (Shopee, Lazada, Amazon if expanded).
• Optimize product listings, bundles, pricing tests, and promotions.
• Implement A / B testing on landing pages and checkout flows to boost CVR.
• Digital Acquisition
• Manage or coordinate with agency / media buyers on Meta, TikTok, Google campaigns.
• Test new digital channels (affiliate, search, retargeting).
• Track CAC / ROAS closely and propose budget reallocations for efficiency.
• Retention & LTV
• Build CRM flows (email, SMS, WhatsApp) to drive repeat purchases.
• Develop replenishment campaigns (30-day reorder nudges, subscription push).
• Segment users into first-time, repeat, high-value — create tailored offers.
• Analytics & Reporting
• Set up dashboards (GA4, Shopify, marketplace BI).
• Report weekly on key growth KPIs : CAC, ROAS, AOV, Repeat Rate, LTV.
• Turn data into actionable insights (which campaign, product, or channel to scale).
• Run small but rapid tests : new bundles, flash sales, landing pages, referral codes.
• Document and scale what works into repeatable playbooks.

Qualifications

Candidate Profile

Job Details

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