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Assistant Key Account Manager
Mattel, Inc.Kuala Lumpur, Kuala Lumpur, Malaysia1 day ago
Job descriptionExpand distribution through acquisition of new retail doors, shelf space, and incremental selling opportunities (offline and online). Strengthen eCommerce presence by enhancing capabilities, driving consumer loyalty, and exploring new digital selling opportunities. Develop and track productivity metrics to measure performance across internal teams and external partners. Analyze shipment and POS data to identify growth opportunities and potential risks, sharing insights with stakeholders. Conduct ongoing market analysis, benchmarking competitor practices, and implementing counterstrategies to sustain market leadership. Build and maintain strong relationships with key customer personnel, leveraging influence to secure alignment on joint initiatives. Co-develop and execute JBPs with key customers, ensuring alignment with mutual growth objectives. Gain a deep understanding of each customer’s business model and priorities, proactively adding value through tailored solutions and recommendations. Leverage category development drivers and retail tools to optimize product listings and category growth. Negotiate and execute product / category listings with key customers. Ensure planogram execution and effective merchandising at store level to drive visibility and sell-through. Monitor stock levels to maintain healthy inventory flow, minimizing both excess holding and out-of-stock situations. Develop compelling customer propositions and executable commercial plans within agreed timelines. Collaborate with marketing teams to design and implement promotions that drive sell-in and sell-out. Optimize use of trade terms and co-op budgets to maximize return on investment in promotions and advertising. Co-create effective sales support materials to enhance execution at retail. Interpret shopper insights and research to shape marketing and promotional strategies. Conduct competitor analysis to evaluate market trends and develop proactive countermeasures. Plan and manage account coverage effectively, ensuring engagement aligns with business potential. Conduct regular store audits to assess in-store execution and identify areas for improvement. Partner closely with operations teams to ensure flawless execution of trade activities. Develop a strong working knowledge of supply chain processes, including logistics, JIT practices, inventory control, ordering systems, and technology platforms. 3-5 years’ experience in sales & marketing in local retail environment, preferable in FMCG Experience in managing Ecommerce Enabler is an added advantage Experience in managing Ecommerce or Retail Environment is an added advantage Excellent communication and presentation skills Selling and negotiation skills Analytical, meticulous Self-Motivated individual, with strong desire to learn and grow Strong determination to succeed – winners’ mentality High determination and drive for results High level of enthusiasm and tenacity University graduate of any discipline
Mattel, Inc. WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Job Responsibilities
- Drive revenue growth for assigned accounts by identifying business opportunities and proposing corrective actions when performance deviates from targets.
- Lead the preparation and execution of annual Joint Business Plans (JBP) with distributors and key accounts.
- Set sales, distribution, and door targets by brand and measurement period in alignment with business objectives.
- Review of customer performance quarterly with both account teams and management, providing actionable insights.
- Define and implement pricing, selling strategies, trade terms, and investment plans to maximize sales and profitability.
- Manage account credits and receivables to ensure financial health and minimize risk exposure.
- Monitor account-level P&L, effectively managing trade spending and investments within management guidelines.
Retail / Selling Landscape Management
Stakeholders Relationship
Listing and Inventory Management
Retail advertising & promotion activities
Operations Excellence
Requirements
Knowledge, Skills
Education :
Mattel, Inc. is an equal opportunities employer and welcomes applications from diverse candidates.
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Key Account Manager • Kuala Lumpur, Kuala Lumpur, Malaysia
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