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Digital Marketing Specialist
U CREATIVE MARKETING SDN. BHD.Butterworth, Pulau Pinang, Malaysia4 hours ago
Job descriptionEducational Background : Diploma or Degree in Marketing, Digital Marketing, Business, or a related field to provide a strong foundation in marketing principles. Digital Marketing Experience : 1-3 years of experience in digital marketing, either agency or brand side, to bring practical knowledge to the role. Technical Proficiency : Strong knowledge of Google Ads, Meta Ads Manager, TikTok Ads, and SEO tools (SEMRush, Ahrefs, Google Analytics) to effectively manage and optimize campaigns. Analytical Skills : An analytical mindset with the ability to interpret data and optimize campaigns for the best results. Creative and Self-driven : A creative thinker who is self-motivated and eager to test new ideas in the ever-evolving digital landscape. Language Skills : Proficiency in Mandarin, Bahasa, and English to effectively communicate with diverse stakeholders and target audiences.
Job Responsibilities :
- Campaign Management : Plan, execute, and optimize digital advertising campaigns across Google Ads, Facebook / Instagram Ads, TikTok Ads, and xiaohongshu to maximize brand visibility and engagement.
- SEO / SEM Strategy : Develop and implement effective strategies to increase organic traffic and improve search engine rankings.
- Email and Remarketing : Create and manage impactful email, SMS, and remarketing campaigns to nurture leads and drive conversions.
- Performance Analysis : Track, analyze, and report on campaign performance metrics such as ROAS, CAC, CTR, and conversions to continually improve results.
- Cross-team Collaboration : Work closely with content and design teams to create compelling creatives, landing pages, and social media campaigns.
- Industry Trends : Stay up-to-date with the latest digital marketing trends and platform algorithm changes to maintain a competitive edge.
Job Requirements :
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Digital Marketing Specialist • Butterworth, Pulau Pinang, Malaysia
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