Brand Marketing Manager MAP Active Malaysia

Brand Marketing Manager Malaysia

Responsibilities

• Build strategic brand marketing programs to support specific business objectives across different channels and segments in order to support of our overall strategic plan
• Market the brand through various channels and segment databases working with data sets including Digital, Social Media, CRM in order to increase the awareness and drive the sales.
• Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics.
• Evaluate the impact of marketing programs in order to achieve the stated objectives.
• P reparing monthly report for internal and external.
• Monitoring promo, campaign, product launching (included : printing, productions, distributions and also installations).
• Manage and maintain a productive working relationship with brand principal’s marketing lead in order to run the marketing plan smoothly.
• Partner with brand, merchandise, creative teams, other internal stakeholders, external agencies and vendors as part of the process to execute marketing plan.
• Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.
• Stays up to date on industry trends and local consumer insights in order to capture more insight for creating marketing plan

Requirements

Seniority level

Employment type

Job function

Industries

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