Social Media Manager

The Brief This role is central to building brand presence and fostering community engagement on 2X’s key social media and community platforms through high-impact, consistent interactions.

Responsibilities

Understand the goals for the social media and Community program as defined by the VP of Marketing and translate those into specific KPI goals for each channel.

Collaborate closely with internal stakeholders, including cross-functional teams, to align social media strategies with broader business objectives.

Execute content and creative for each channel with support from other team members in Marketing and Internal Comms.

Maintain the operation and hygiene of all Marketing social channels and community platforms, including LinkedIn, X, TikTok, and YouTube.

Maintain a calendar across all channels and execute against it with AI-driven tools for relevance and optimal timing.

Develop comprehensive performance reports, providing actionable insights and strategic recommendations to refine future campaigns and communities using AI powered analytics.

Identify and implement process improvements to enhance efficiency in content creation, scheduling, and engagement strategies.

Continuously monitor emerging social media trends and platform features, integrating them into the social media strategy for maximum engagement.

Actively plan, build, and execute comprehensive community management and creative content strategies tailored to each platform, fostering meaningful engagement and maximizing audience outreach.

Develop and implement initiatives that nurture brand advocates, encourage user-generated content, and strengthen community relationships.

Monitor community sentiment and feedback, leveraging insights to refine engagement strategies and enhance the overall community experience.

Support unplanned announcements or ad-hoc posting requests.

Qualifications

Bachelor's degree required.

5+ years in social media and community management, with demonstrated success growing and engaging communities across platforms like LinkedIn, X, TikTok, and YouTube.

Skilled in social media tools like Sprinklr, Sprout Social, or Buffer, with proficiency in AI tools for social listening, audience segmentation, and analytics.

Strong understanding of marketing principles, strategies, and tactics.

Strong written and verbal communication and interpersonal skills, with a natural ability to foster community engagement and brand loyalty.

Data-driven and analytical, with experience creating and optimizing social strategies based on platform-specific performance metrics and engagement analytics.

Detail-oriented, with the ability to manage multiple projects simultaneously and deliver high-quality results.

Flexibility and adaptability to thrive in a fast-paced, dynamic environment.

B2B experience preferred.

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