Assistant Manager, Market Lead

Tasks

Objective

To lead market strategy and data-driven marketing by steering campaign planning, coordinating digital innovations and acting as the main liaison with assigned markets – ensuring consistent value delivery and alignment with global business priorities.

• Lead Market Management and Campaign Activation : Oversee strategic planning, full execution, and performance tracking of marketing campaigns across assigned markets. Ensure that campaign initiatives align with both local market objectives and the global brand strategy. Manage the entire campaign lifecycle, from concept to completion and assess performance to drive continuous improvement.
• Act as Primary Liaison for Assigned Market(s) : Serve as the Single Point of Contact (SPoC) between assigned markets and global stakeholders, including Content Studio, Overseas Marketing and agency to ensure smooth coordination and timely execution.
• Steer Always-On Activation Across Streams : Monitor and coordinate implementation activities across streams CRM, OneWeb and Personalization to drive integrated engagement and optimize utilization of yearly scope.
• Govern Market Readiness and Compliance : Establish governance standards to ensure market(s) together with relevant stakeholders are ready for activations, aligned with global guidelines, legal requirements and data privacy regulations – ensuring consistent rollouts across market(s) with quality deliverables.
• Execute Operational and Financial Processes : Manage day-to-day operations including market requests and communication, campaign timelines, budget utilization, contract coordination and invoice process in collaboration with relevant teams.

Qualifications

Education Level

Professional Experience

Core Competencies

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