LUXASIA Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Regional CRM Manager
LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bulgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group\'s integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.
Why Join Us?
At LUXASIA, we believe there is beauty within every talent - that is you.
We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.
With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn\'t that beautiful?
Position Purpose
As Asia\'s leading omni-channel partner for luxury beauty and lifestyle, LUXASIA is looking for a Regional CRM Manager to lead and scale our group-wide CRM and customer journey strategy. This role will be central in strengthening consumer engagement, retention, and loyalty across our portfolio of prestigious global brands, while also elevating LUXASIA\'s own customer ecosystem. You will partner closely with country teams, global brand partners, and cross-functional stakeholders to deliver a customer-first, data-driven CRM approach that creates win-win outcomes, ensuring brand success in local markets and sustainable long-term growth for LUXASIA as a group.
Responsibilities
- Own the regional CRM strategy, ensuring alignment with LUXASIA\'s commercial growth, profit, and brand equity goals
- Act as the guardian of the client journey, driving engagement, retention, reactivation, and loyalty across the lifecycle
- Champion CRM as a strategic growth lever across the organization; educating, inspiring, and galvanizing teams to prioritize consumer-centric approaches
Operational Rigor & Governance
Establish CRM governance frameworks across markets to ensure consistency in execution, reporting, and data managementStandardize campaign planning and execution processes (briefing templates, testing protocols, Power BI reporting dashboards) to enable best-in-class delivery at scaleDrive budget accountability and resource optimization, ensuring CRM initiatives are efficient, cost-effective, and measurableServe as the \'control tower\' for regional CRM operations; identifying bottlenecks, troubleshooting issues, and ensuring on-time campaign launches across all marketsCompliance & Data Governance
Ensure all CRM activities comply with regional and local data protection regulations (eg. GDPR, PDPA, China PIPL) and internal policiesWorking with the group data protection officer (DPO), to steward data integrity, privacy, and security protocols, safeguarding customer information and brand trustCollaborate with Legal, IT, and country teams to embed compliance-by-design into CRM platforms and campaignsPartner the DPO and act as the regional subject matter expert on customer data compliance, guiding countries and brand partners in best practiceWorking with analysts, define data-led frameworks to measure and optimize customer engagement, retention, and LTVTranslate consumer insights into actionable opportunities for brand and commercial teamsBuild robust testing and measurement methodologies to continually optimize targeting, messaging, and creative executionRegional Collaboration & Brand Partner Management
Partner with country management, brand teams, and marketing leads to design effective customer journeys that are locally relevant yet regionally consistentLead CRM conversations with brand partners, positioning LUXASIA as a strategic partner in delivering consumer engagementEnsure seamless cross-functional collaboration with Retail Operations, Sales, Marketing, and Digital Execution to maximize CRM campaign impactChampion the adoption and governance of CRM tools and technologies, ensuring best-in-class utilization (Salesforce Marketing Cloud and Power BI preferred)Leverage technology to improve personalization, campaign automation, and customer touchpoints across all channelsDrive innovation by integrating omnichannel journeys (retail, e-commerce, social campaigns)Insights & Optimization
Monitor and analyze campaign KPIs across the region, ensuring continuous improvement in acquisition, engagement, retention, and revenue contributionStay ahead of CRM trends, luxury retail best practices, and evolving compliance standards to future-proof our approachRequirements
Bachelor\'s Degree in Marketing, Business, or a related disciplineMinimum 6-8 years\' experience in CRM and / or Marketing Analytics, with a proven track record of driving engagement, retention, and revenue across APACExperience in direct-to-consumer, luxury beauty, or lifestyle industries is strongly preferredDemonstrated ability to design, lead, and execute end-to-end CRM strategies and lifecycle programsAdvanced proficiency with CRM platforms and data visualization tools; Salesforce Marketing Cloud and Power BI experience is preferredStrong analytical skills, with the ability to interpret complex customer data and translate it into actionable strategiesUp to date with data protection, privacy, and compliance legislation (e.g. GDPR, PDPA, China PIPL), with proven ability to embed these requirements into CRM practicesDemonstrable team management and leadership skills, including the ability to coach and upskill regional and local teamsStrong stakeholder management skills; able to lead CRM conversations with brand partners, senior management, and external partnersAbility to prioritize, manage multiple workstreams, and deliver to deadlines.Experience driving change management in CRM adoption, processes, and technology across diverse marketsHands-on experience working across Asia, specifically Singapore, Malaysia, Thailand, Vietnam, Philippines, Indonesia, Hong Kong, Taiwan, IndiaWe are seeking someone who thrives in a fast-paced environment and is excited to bring innovative ideas to life. If you have the passion and qualifications, we encourage you to apply.
Diversity, Equity and Inclusion
LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of race, color, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.
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Note to Staffing Agencies : Please DO NOT contact LUXASIA\'s employees or Talent & Excitement (T&E) team to present candidates. Only agencies with a valid contract and written agreement will be considered.
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