Regional Marketing Manager (Component & Commercial Channel)

At AMD, our mission is to build great products that accelerate next-generation computing experiences - from AI and data centers, to PCs, gaming and embedded systems. Grounded in a culture of innovation and collaboration, we believe real progress comes from bold ideas, human ingenuity and a shared passion to create something extraordinary.

When you join AMD, you’ll discover the real differentiator is our culture. We push the limits of innovation to solve the world’s most important challenges—striving for execution excellence, while being direct, humble, collaborative, and inclusive of diverse perspectives. Join us as we shape the future of AI and beyond.

The Role

The Regional Marketing Manager (Component & Commercial Channel) reports to the APJ Regional Marketing Lead and is responsible for planning and activating strategic component marketing and channel programs. The Regional Marketing Manager is also responsible for maintaining open communication lines between AMD Global Marketing, AMD Global Component Marketing, Server & Commercial Client Channel Marketing and AMD Regional Marketing teams in support of driving successful growth in server branded and server component devices.

The Person

We are looking for an innovative, driven Marketing Manager to support AMD’s APAC Component and Channel business. This role combines Component marketing (60%) with Commercial Channel marketing responsibilities (40%) , playing a pivotal role in campaign planning, account enablement, partner engagement, and go-to-market activation.

This individual will work closely with regional sales, country marketers, distributors, retailers, SIs, and OEMs to implement impactful marketing strategies that elevate AMD’s Ryzen and Radeon platforms, while also supporting partner-led demand generation, channel enablement, and co-marketing execution.

Key Responsibilities

• Develop and grow APAC Component business by supporting channel partners, distributors, eTailers / retailers, SIs, and SMB partners with new programs and opportunities.
• Grow Ryzen and Radeon presence in the channel to elevate AMD’s brand and leadership in gaming and commercial segments.
• Align with APAC priorities and leverage BU assets to localize activations with country teams.
• Track marketing execution and coordinate with Sales and Marketing Operations to engage partners and monitor program delivery.
• Lead and organize physical / digital campaigns, product launches, and regional marketing events for Ryzen / Radeon products.
• Coordinate marketing campaign tracking and reporting for cross-segment activities.
• Generate regular reports and performance analyses to improve program impact and visibility.
• Collaborate with APJ teams to support One-APJ execution and cross-business integration.
• Lead account-based co-marketing with SI, AIB, ODM, and support go-to-market program rollout.

Component Marketing (60%)

Preferred Experience

Travel Requirement : ~20-30% within APAC for partner meetings and event execution.

Academic Credentials

AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and / or third-party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law.

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