Regional CRM Manager

We are seeking a superstar Regional CRM Manager who will be driving the growth of PRISM+ Malaysia & Australia by enhancing and optimizing customer relationship management funnels. Being a high growth electronics company, we are looking for a passionate strong self-starter to manage PRISM+ Malaysia & Australia marketing needs.

This experienced and entrepreneurial individual will help us oversee and lead the entire CRM strategy. This driven person will also need to generate data-driven commercial insights and execute numerous tests with constant optimization. The candidate will be considered a key member of PRISM+ overseas expansion team and will report to the Country Director of Malaysia & Australia.

Responsibilities of a Regional CRM Manager include but are not limited to :

• Build CRM fundamentals like customer acquisition pop-ups, customer acquisition flow, customer nurture flow, abandoned checkout SMS, back-in-stocks flow, etc.
• Source and implement web push notification strategy including opt-in customization, weekly campaign setup, triggered campaigns like cart and browse abandonment, and welcome drip campaign.
• Increase customer touchpoints for our PRISM+ care, aircon servicing, and air purifier filters subscription service via email.
• New product communications across all available channels.
• Marketplace broadcast strategy for different customer segments (Shopee / Lazada).
• Multiple A / B test initiatives such as email design, email subject titles, product blocks, new customer acquisition giveaways, text vs graphic email, etc.
• UGC / Review initiatives like product review SMS and SMS reminders, referral program, etc.

Minimum Requirements :

2 years of experience).

1 year of experience).

1 year of experience).

#J-18808-Ljbffr