MERCHANDISER

Reports to : General Manager

Responsibilities

• Drive sales and profitability through effective product range planning, pricing strategies, and merchandise mix.
• Manage the product lifecycle from concept, design, sampling, and approval to production and launch.
• Conduct trend research to identify consumer preferences, market opportunities, and competitive positioning.
• Support new product launches, including seasonal collections, limited editions, and collaborations.
• Source and negotiate with local and overseas suppliers / factories to ensure quality, cost efficiency, and timely delivery.
• Negotiate MOQ, lead times, and costing to optimize margins and manage supplier relationships.
• Monitor production schedules, ensuring deadlines and quality standards are met.
• Liaise with suppliers for product images, descriptions, and technical specifications for e-commerce and retail listings.
• Monitor inventory flow to ensure availability of bestsellers and effective stock rotation.
• Analyze sales performance and recommend product reorders, markdowns, or promotions.
• Coordinate merchandising allocations across online and offline channels for optimal sell-through.
• Oversee VM guidelines to ensure a consistent brand image across retail counters, pop-ups, and new store openings.
• Plan product displays, layout setup, and promotional materials for impactful in-store experience.
• Support MARCOM team with POSM (POP cards, banners, and in-store displays) artwork and execution.
• Provide on-ground sales support during key events or activations to maximize customer engagement and revenue.

Quality Control

Market Research & Trend Forecasting

Key Requirements

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