Channel Sales Manager

Overview Team Manager - Engineering | Atomic Group - Executive Search

Sales Channel Partner Manager – Safety Industry

We are introducing a new position for a

Sales Channel Partner Manager , based in

Shah Alam

with sales coverage across

Malaysia . The role focuses on developing and managing our channel partner network for

gas detectors and other safety equipment , serving customers in

Oil & Gas

as well as wider industrial manufacturing sectors.

This role was created to provide dedicated focus on channel development, while our direct sales team continues to manage B2B client accounts.

Key Responsibilities

Identify, assess, and onboard new channel partners in line with company standards.

Build and maintain strong professional relationships with existing and prospective partners.

Work with partners on business planning, sales objectives, and performance targets.

Support partners with tender processes, pricing, product information, presentations, training, and marketing.

Monitor and evaluate partner performance; share regular insights and reports with management.

Design and implement incentive programs to boost growth through partners.

Conduct regular review meetings with partners and prepare quarterly performance reports.

Coordinate receivables and inventory allocation with Finance and Sales teams.

Maintain strong product knowledge to support channel growth and promote solutions.

Regularly update sales funnel, forecasts, and market intelligence to identify opportunities.

Achieve sales budgets and contribute to long-term strategic goals.

Research new markets, customer segments, and partnership opportunities.

Local Marketing & Market Insights

Stay updated on market developments, competitor strategies, and customer needs.

Collaborate with Sales & Marketing on events such as workshops, exhibitions, product launches, and industry conferences.

Share feedback and recommendations on market trends to support commercial growth.

What We’re Looking For

Bachelor’s degree in Business, Engineering, Science, or related field.

5+ years of sales experience , ideally in the

safety equipment industry .

Strong exposure to

channel sales / partner management , ideally gained in companies with well-established partner ecosystems (e.g., 3M or similar).

Familiarity with selling into

Oil & Gas and industrial manufacturing sectors .

Fluent in English and Bahasa Malaysia, with excellent communication and presentation skills.

Proficiency in Microsoft Office and related business tools.

Results-driven, commercially minded, with strong collaboration and relationship-building skills.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Sales, Business Development, and Strategy / Planning

Industries

Medical Equipment Manufacturing

Public Safety

Industrial Machinery Manufacturing

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