Senior Associate Strategic Planning

Location : ADA – Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Senior Associate Strategic Planning

We are looking for an experienced and strategically minded Senior Associate, Strategic Planning to lead integrated digital media campaigns for a portfolio of brands in industries such as financial services, digital wallets, loyalty, and lifestyle.

This role requires a strong foundation in performance marketing, integrated media strategy, and multi‑channel execution across business units. You’ll be responsible for campaign planning and performance, strategic proposals, stakeholder management, and working across a fast‑paced account portfolio.

Key Responsibilities

Media Strategy & Campaign Ownership

• Lead the development and execution of end‑to‑end digital campaigns across Meta, Google, YouTube, TikTok, and programmatic (DV360).
• Plan and manage campaigns for multiple sub‑brands and business units within the client organization.
• Prioritize campaign performances, conversions, and ROI — over vanity metrics.
• Own and present strategic media proposals / plan, quarterly and annual plans, and campaign rationale decks.
• Identify upsell and cross‑sell opportunities to drive media budget growth.

Client & Stakeholder Management

Data, Analytics & Reporting

Platform & Channel Expertise

Team Collaboration & Campaign Execution

Required Experience & Skills

Proficient in

What You’ll Bring

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