Senior Associate Strategic Planning

Overview

ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

We are looking for an experienced and strategically minded Senior Account Associate, Strategic Planning to lead integrated digital media campaigns for a portfolio of brands in industries such as financial services, digital wallets, loyalty, and lifestyle. This is a hands-on role for someone with 2–4 years of experience in performance marketing, integrated media strategy, and multi-channel execution.

About ADA : ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 11 markets in Asia and partner with leading brands to drive their data and digital maturity.

Key Responsibilities

• Media Strategy & Campaign Ownership : Lead end-to-end digital campaigns across Meta, Google, YouTube, TikTok, and programmatic (DV360); plan and manage campaigns for multiple sub-brands and business units; prioritize conversions and ROI over vanity metrics; own and present strategic media proposals, quarterly / annual plans, and campaign rationale decks; identify upsell and cross-sell opportunities to grow media budgets.
• Client & Stakeholder Management : Manage tight campaign timelines, pacing, and expectations across multiple teams and stakeholders.
• Data, Analytics & Reporting : Analyze campaign data using Looker Studio, Adobe Analytics, Supermetrics, and ad dashboards; translate performance into actionable, business-oriented recommendations; partner with analytics and strategy teams to strengthen reporting and forecasting.
• Platform & Channel Expertise : Hands-on with major digital channels / tools (Meta Ads Manager, Google Ads, YouTube, TikTok Ads, DV360); Looker Studio, Adobe Analytics, Supermetrics; familiarity with eCommerce media and on-platform ads (Shopee, Lazada) is a plus; continuously optimize and test new platforms aligned with goals.
• Team Collaboration & Campaign Execution : Provide daily guidance to junior team members on campaign execution, QA, and optimization where applicable.

Required Experience & Skills

Proficiencies

What You’ll Bring

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Additional Details

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