Senior Executive, Performance Marketing

Primary Responsibilities

• Plan, execute, and optimize paid media campaigns, leveraging platforms such as Meta, Google, TikTok, and others to drive app installs and engagement.
• Continuously monitor app traffic, user behavior, transactions, and revenue trends to identify opportunities for improvement and optimise campaigns based on data insights.
• Provide clear insights from performance marketing activities.
• Effectively manage media budgets across platforms, ensuring campaigns achieve or exceed target KPIs, including Cost Per Install (CPI), Cost Per Sign Up (CPSU), Cost Per Order (CPO), and Return on Ad Spend (ROAS).
• Create regular performance reports, analyse key metrics, and provide actionable insights to stakeholders, demonstrating the impact of paid media activities.

Secondary Responsibilities

Qualifications

Behavioral Traits

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