Senior Performance Marketing & Advertising Executive

Senior Performance Marketing & Advertising Executive

Manage full-funnel performance marketing campaigns focused on CPI, ROAS, and user LTV

Own daily operations in Meta Ads Manager, TikTok Ads, and other paid platforms

Continuously test targeting segments, bidding strategies, placements, and creatives

2. Creative Performance Optimization

Collaborate with in-house content creators to test new creatives per week

Drive A / B testing across ad formats (image, video, UGC, story, carousel, etc.)

Analyze which visuals, hooks, and CTAs drive better engagement and cost-efficiency

3. Data & Growth Analytics

Track and analyze CPI, paid user conversion, and T+7 / T+30 ROI weekly

Monitor in-app behavior of acquired users and loop back insights to creative & targeting

Report performance insights and actionable recommendations to the marketing lead

4. Budget Management & Scaling

Manage a daily ad budget (~RM2,000+), scaling winning ads and killing poor performers

Maintain CAC efficiency while optimizing for ROAS and top-up value

Work closely with the marketing manager, CRM lead, and in-house content team

Participate in campaign brainstorming and monthly KPI reviews

Respond quickly to real-time changes in ad performance or app market shifts

Requirements

3–5 years experience in performance marketing (focus on Meta Ads)

Hands-on experience with app install or conversion campaigns

Strong analytical mindset — comfortable using Ads Manager, Excel / Sheets, or Looker

Solid understanding of CPI, ROAS, LTV, and in-app funnel optimization

Able to work independently and iterate fast in a fast-paced environment

Fluent in English and Mandarin (due to audience targeting / local content)

Experience in the social, entertainment, or live-streaming app industry

Exposure to TikTok Ads, influencer whitelisting, or UGC strategies

Creative eye — understands what type of visual / content drives conversion

#J-18808-Ljbffr