Senior Executive - Performance Media
Publicis Groupe MalaysiaKuala Lumpur, Kuala Lumpur, Malaysia18 hours ago
Job descriptionSearch engine marketing (SEM) Google Display Network (GDN) and other banner ads Affiliates Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC, etc.) Manage day‑to‑day workflow and setup for projects and campaigns across platforms Regularly provide analysis on performance against forecasts and make adjustments as necessary to fulfil the set objectives Serve clients with tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews Spearhead relations with account teams working on common accounts to ensure alignment with clients Diagnose and troubleshoot technical issues on campaigns, especially conversion‑oriented ones Innovate to improve performance, growth and profitability across all channels Keep up‑to‑date with market trends and propose creative ideas that stay ahead of the competition Share best practices with peers within the group Accountability and full ownership for campaign performance and aligned KPIs Train and mentor executives to take up implementations across platforms BA / BS or equivalent working experience. 3 years’ experience in digital marketing. Strong experience with performance marketing and online acquisition tools and networks. Entrepreneurial mindset and willingness to get hands dirty. Acute analytical skills and a data‑driven mentality – you know the relevant KPIs and how to work with them. Excellent time management and organisational skills, comfortable meeting tight deadlines. Strong leadership abilities and track‑record of hitting targets with limited resources / budget. Previous experience working in a startup or dynamic high‑growth company is a plus. Generous leave entitlements, including birthday leave, rest day and family care leave. Office closure for World Mental Health Day (10th October). Additional company closure for all four major festive celebrations. Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care. Life and personal accident insurance and group hospitalisation and surgery. A hybrid working schedule with Friday disconnects. Rest, Relax & Recharge – office closure last week of December every year. Phone allowance.
Senior Executive – Performance Media
Publicis Groupe Malaysia
Company description
Publicis Groupe, known for its world‑renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group. With more than 80,000 people in over 100 countries, the Groupe has four solution hubs : Creative, Media, Digital business transformation, and Health & Wellbeing.
Overview
Since 2014, Publicis Groupe has undergone a profound transformation, scaling a new model that connects data, creativity and technology. This model, called the “Power of One”, brings all the capabilities of the Groupe under one roof, putting clients at the core of the organisation. It breaks down silos between Publicis Communications, Media, Sapient and Health, enabling seamless collaboration and efficient client transformation.
Responsibilities
- Help in the strategy (if required) for and execute all local paid online acquisition efforts, including :
Facebook, Twitter, Instagram ads
Qualifications
Additional Information
Our employee benefits package comprises the following :
Seniority level
Not Applicable
Employment type
Full‑time
Job function
Marketing, Public Relations, and Writing / Editing
Industries
Advertising Services
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Media Executive • Kuala Lumpur, Kuala Lumpur, Malaysia
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