Trade Channel Marketing Executive (Individual Contributor) - Pet FoodAddiction Pet Foods • Sepang, Sepang, Malaysia
Trade Channel Marketing Executive (Individual Contributor) - Pet Food
Addiction Pet Foods • Sepang, Sepang, Malaysia
18 hours ago
Job descriptionSupport the planning and rollout of trade marketing programmes for assigned markets (SEA, NZ, AU, US) in alignment with brand and sales strategies. Localise global / regional campaigns into channel‑specific activation plans (modern trade, general trade, pet specialty, veterinary, e‑commerce). Prepare trade decks, sell‑in materials, and programme toolkits for distributors, key accounts and field sales teams. Coordinate promo calendars, listing and relisting activities, price mechanics and in‑store / online campaigns with sales and distributors. Execute in‑store activation plans including POSM deployment, gondola ends, shelf strips, wobblers and shopper education materials. Support e‑commerce and omnichannel activations (e.g., campaign pages, banners, vouchers, bundles) in collaboration with digital and e‑commerce teams. Manage POSM inventory, allocations and distribution to markets; ensure proper usage, compliance with brand guidelines and timely replenishment. Assist in planning and executing pet events, trade shows and customer activations to drive trial and brand visibility. Track performance of trade promotions and channel programmes (sell‑in, sell‑out, off‑take, distribution, visibility KPIs). Consolidate data from distributors, retailers and internal systems into regular reports and dashboards for Sales and Marketing. Identify gaps and opportunities by channel, account and market, and propose corrective actions or test‑and‑learn initiatives. Monitor competitor activities (pricing, promotion, visibility, NPD) and share structured insights with stakeholders. Collaborate closely with Sales, Key Account Management, Brand Marketing, e‑commerce and Supply Chain to ensure aligned execution. Work with distributors and key retail partners to secure visibility, implement agreed programmes and resolve on‑ground issues. Support training for distributor and field sales teams on brand fundamentals, product knowledge and key trade programmes. Maintain clear documentation and communication of plans, timelines and expectations to all stakeholders. Participate in cross‑functional projects (e.g., new market launches, channel pilots, merchandising standards, process improvements). Continuously look for ways to simplify reporting, streamline trade processes and enhance the quality of in‑market execution. Bachelor’s degree in Marketing, Business, Management or a related field. 2‑5 years experience in Trade Marketing, Channel Marketing, Shopper Marketing or a related commercial role in FMCG; pet food or pet care experience is an advantage. Exposure to multi‑country or regional roles (preferably SEA; experience or familiarity with NZ / AU / US markets is a plus). Good understanding of trade channels : modern trade, general trade, pet specialty / vet channel and e‑commerce. Strong numerical and analytical skills; comfortable working with Excel / Sheets and sales data (off‑take, share, distribution, promo uplift). Experience working with distributors and / or key accounts is strongly preferred. Proficient in English (spoken and written); Bahasa Malaysia or other regional languages are an advantage. Willing to work with different time zones and occasionally travel to markets as required. Channel & Shopper Understanding – understands how different channels operate and how shoppers behave in pet food and FMCG environments. Trade Program Execution – able to translate plans into clear activation steps, timelines and checklists for partners and field teams. Data‑Driven Decision Making – uses numbers to evaluate promotions, identify gaps and recommend improvements. Project & Time Management – manages multiple markets, campaigns and stakeholders while meeting deadlines. Results‑Oriented & Proactive – driven to deliver commercial impact and take initiative without waiting to be told. Collaboration & Stakeholder Management – builds good working relationships with sales, distributors and external partners. Communication Skills – clear, structured and professional written and verbal communication across cultures and time zones. Adaptability & Learning Mindset – comfortable working in a fast‑moving, multi‑country environment and open to learning about new markets, systems and tools.
Trade Channel Marketing Executive – Pet Food
Position Title : Trade Channel Marketing Executive – Pet Food
Position Details
- Level : Assistant Manager (Individual Contributor)
- Department : Trade Marketing
- Location : Malaysia (remote) – supporting Southeast Asia, New Zealand, Australia, and the United States
- Job Classification : Individual Contributor
- Reports To : Head of Trade Marketing (APAC) / Marketing Director
Job Purpose
The Trade Channel Marketing Executive is responsible for driving in‑market execution and visibility of our pet food brands across key channels and markets. Based in Malaysia, this role supports Southeast Asian countries and selected global markets (NZ, AU, US) by localising global strategies into channel‑ready programmes, coordinating trade promotions and in‑store / online activations, and tracking commercial performance. The role ensures our brands win at the point of sale – online and offline – through effective trade programmes, strong distributor / retailer support, and data‑driven optimisation.
Key Result Areas & Responsibilities
Trade & Channel Program Execution
Channel Activation, POSM & Visibility
Performance Tracking, Analysis & Reporting
Stakeholder & Partner Collaboration
Ad Hoc Projects & Continuous Improvement
Job Specifications / Qualifications
Core Competencies – Role Specific
Behavioural Competencies
#J-18808-Ljbffr
Create a job alert for this search
Marketing Executive • Sepang, Sepang, Malaysia
Related jobs
Senior Social Media & Digital Marketing Strategist
OUTSTANDING ENTREPRENEURS SDN. BHD • Nilai, Negeri Sembilan, Malaysia
A leading marketing company in Malaysia is seeking a Senior Executive for Social Media & Digital Marketing.The role involves managing social media accounts, planning advertising campaigns, and coll...Show more
Last updated: 2 days ago • Promoted
Impactful Online Tutor : BSc Professional Accountancy
The University of London • Pasir Panjang, Negeri Sembilan, Malaysia
A leading global education provider is seeking an Online Tutor specializing in Performance Management for their BSc Professional Accountancy programme.
The role involves supporting students through ...Show more
Last updated: 2 days ago • Promoted
Senior Trade Marketing Exec - FMCG Brand Activation
Talent Recruit • Subang Jaya, Selangor, Malaysia
A leading toy distributor in Subang Jaya is looking for a Trade Marketing Senior Executive.The role involves developing Trade Marketing Plans, analyzing customer insights, and executing promotions....Show more
Last updated: 4 days ago • Promoted
Trade Marketing Executive (FMCG Start Up)
Hyppies • Kuala Lumpur, Kuala Lumpur, Malaysia
Trade Marketing Executive (FMCG Start Up).Hyppies, Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.We are looking for a Trade Marketing Executive (FMCG) with 1 to 2 years of experience, o...Show more
Last updated: 7 days ago • Promoted
Trade & Retail Marketing Manager / Lead
Sika • Kuala Lumpur, Kuala Lumpur, Malaysia
Trade & Retail Marketing Manager / Lead# Trade & Retail Marketing Manager / LeadFull-time Marketing Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaShare3.
Trade & Retail Marketing Manage...Show more
Last updated: 30+ days ago • Promoted
BSc Professional Accountancy Online Tutor (Performance Management)
The University of London • Seremban, Negeri Sembilan, Malaysia
Job reference : – Salary : £2,703 flat fee per study session – Closing date : 02 / 12 / 2025 – Department : University of London - Worldwide – Location : Other – Employment type : Self-employed Contractor ...Show more
Last updated: 2 days ago • Promoted
Marketing Manager
Talent Recruit • Selangor, Malaysia
We are representing a well-known client in the hospitality industry, looking for.Senior / Income Audit Executive.We are seeking a passionate and creative.
This position requires a hands-on marketer ...Show more
Last updated: 30+ days ago • Promoted
Social Media & Digital Marketing Senior Executive
OUTSTANDING ENTREPRENEURS SDN. BHD • Nilai, Negeri Sembilan, Malaysia
Social Media & Digital Marketing Senior Executive.Multi-Platform Social Media Management (Facebook / TikTok / XiaoHongShu / Lemon8).
Manage clients’ social media accounts, including content scheduli...Show more
Last updated: 2 days ago • Promoted
Remote Pet Food Trade Marketing Lead (SEA / AUS / NZ / US)
Addiction Pet Foods • Pasir Panjang, Negeri Sembilan, Malaysia
A leading pet food company in Malaysia is seeking a Trade Channel Marketing Executive to drive in-market execution across Southeast Asia, New Zealand, Australia, and the US.The role emphasizes loca...Show more
Last updated: 18 hours ago • Promoted • New!
Strategic Sales Leader : Pet Specialty & eCommerce
Nestlé • Petaling Jaya, Selangor, Malaysia
A leading food and beverage company in Malaysia seeks a Sales Manager to develop and oversee the Pet Specialty and eCommerce channels.
Responsibilities include achieving sales targets, managing trad...Show more
Last updated: 1 day ago • Promoted
FGE, Business Development Director (min 12 months contract) - Malaysia
Frost & Sullivan • Seremban, Negeri Sembilan, Malaysia
FGE, Business Development Director (min 12 months contract) - Malaysia.We are seeking individuals with strong C‑suite connections and deep local market expertise who are passionate about creating b...Show more
Last updated: 18 hours ago • Promoted • New!
Digital and telesales lead generation executive
SEKIM International • Pasir Panjang, Negeri Sembilan, Malaysia
Digital and telesales lead generation executive.SEKIM International PTE Ltd, with HQ in Singapore, is looking for a lead generation executive to support the company's operations across South East A...Show more
Last updated: 1 day ago • Promoted
Technical Product Manager
Advice Corporation • Pasir Panjang, Negeri Sembilan, Malaysia
InfluenConnect™ ( is a pioneering SaaS platform launched by Comms8 in 2023 to liberate the influencer economy.The platform connects brands with over 105,000 influencers worldwide, providing transpa...Show more
Last updated: 30+ days ago • Promoted
Trade Marketing Manager
PERSOL APAC • Subang Jaya, Selangor, Malaysia
Recruitment Consultant | Career Advisor | Supporting Talents & Businesses in Finding the Right Match.We are seeking a passionate and strategic.
If you are a results-driven marketer with a deep under...Show more
Last updated: 2 days ago • Promoted
Trade Channel Marketing Executive (Individual Contributor) - Pet Food
Addiction Pet Foods • Petaling Jaya, Selangor, Malaysia
Trade Channel Marketing Executive – Pet Food.Position Title : Trade Channel Marketing Executive – Pet Food.Assistant Manager (Individual Contributor).
Malaysia (remote) – supporting Southeast Asia, N...Show more
Last updated: 18 hours ago • Promoted • New!
Remote Digital Marketing Executive : E‑Commerce & Ads Expert
VDart Malaysia • Klang City, Selangor, Malaysia
A leading digital marketing company in Malaysia is seeking a qualified candidate for a role focused on e-commerce and digital marketing.
The ideal candidate will have a Diploma or Degree in a releva...Show more
Last updated: 3 days ago • Promoted
Head of Marketing
Highlight Travel & Tours Sdn Bhd • Klang City, Selangor, Malaysia
Reporting directly to the Managing Director, this is an exciting and pivotal role as the Head of Travel Marketing at Highlight Travel & Tours Sdn Bhd.
As a full-time position based in Klang, Selango...Show more
Last updated: 5 days ago • Promoted
Independent Business Development Director | Commission-Driven
Frost & Sullivan • Pasir Panjang, Negeri Sembilan, Malaysia
A global consulting firm in Petaling Jaya is seeking a Business Development Director to leverage market knowledge and drive sales across various service lines including consulting and research.The ...Show more
Last updated: 18 hours ago • Promoted • New!