Email Marketing Executive

Overview

Hytech Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Position : Email Marketing Executive

Location : On-site in Kuala Lumpur, Malaysia

To develop and execute marketing campaigns and initiatives via emails and WhatsApp. This includes template development, testing, audience segmentation, and scheduling of messaging channels.

For this role, you will have the opportunity to collaborate closely with stakeholders across different departments and countries.

This role is on-site.

Responsibilities

• Develop, schedule and ensure flawless delivery of emails to all customer segments globally
• Maintain email calendar to ensure timely execution and deployment of emails
• Segment email lists and personalize content based on user behavior, preferences, and demographics
• A / B test subject lines, content, and CTAs to optimize engagement
• Support the team in optimizing client email journeys
• Stay up-to-date with industry trends and best practices to enhance email marketing effectiveness
• Support the team in planning and managing WhatsApp marketing as a channel
• Manage web pop-ups to maximise healthy lead acquisition

Qualities required

Benefits and perks

Job details

Note : This job description reflects the content provided and has been reformatted for clarity while preserving the original information.

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