Senior Executive, Marketing

Job Description

Location : RedQ, Sepang

Department : Aviation Commercial

Entity : AAAMS

Status (Full time / part time / contract) : Full time

Our Role as a Senior Executive, Marketing (Central Asia Market)

We are looking for a dynamic, travel enthusiast and proactive Senior Executive, Marketing to support the execution of marketing campaigns and day-to-day activities across digital and offline channels. This role is ideal for someone who is passionate about brand building, content creation, and customer engagement, and is eager to grow within a fast-paced marketing team.

What You’ll Champion

Manage day-to-day tasks such as running marketing and brand campaigns, content scheduling, asset coordination, and event support across stakeholders.

Support executions on maintaining marketing calendar, budgets, timelines, and external vendors including media agencies and tourism partners.

Assist in developing and executing go-to-market strategies aligned with company goals and market trends.

Coordinate and support integrated marketing campaigns across digital, social, CRM, and offline channels.

Ensure alignment of brand positioning, storytelling, and visual consistency across all touchpoints.

Work with a team to conduct market research and competitive analysis to identify new opportunities.

Stay up to date on marketing trends, tools, and consumer behavior.

Support the marketing team with administrative duties, invoicing, and project tracking.

Use creative / effective channels to maximize promotional opportunities for AirAsia in a cost-efficient manner, building a consistent level of "buzz" around the brand, driving conversion & bookings for the business.

Track and report on KPIs, campaign performance, and ROI to optimize effectiveness.

Skills Required

• Bachelor’s degree, Advanced Diploma or Diploma in Business Administration, Marketing, Mass Communication, Advertising or related discipline
• At least 2 years of working experience
• Proficient in English, written and spoken
• Proven track record of delivering successful campaigns and measurable business results.
• Ability to think both strategically and tactically in a fast‑paced environment.
• Creative mindset with attention to detail and a growth-oriented attitude.
• Excellent verbal and written communication skills with the ability to foster collaboration & goodwill between different teams.
• Excellent analytical skills and ability to understand data, campaign performance and business financials.
• Demonstrable passion for travel in general and with Asia in particular.

What You’ll Enjoy

Our Hiring Process

Get to Know AirAsia

AirAsia has been the World’s Best Low-Cost Airline for 16 consecutive years with over 800 million guests flown. We continue to champion dreams, serve the underserved and connect the world and Asean like no other so Now Everyone Can Fly.

Get to Know Us

Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You’ll know us as the 'Now Everyone Can Fly' airline (if you don’t, we’re definitely older than you).

Today, we’re more than just an airline. We’re Capital A - a world-class brand that wears many hats. Our mission is to connect people and transform lives in Asean.

Above all, we’re Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we’re excited to have you onboard.

We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives

AirAsia does not accept unsolicited assistance from search firms for employment opportunities. CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.

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