Marketing Analyst (ASEAN Enterprise)

Role : Marketing Analyst (ASEAN Enterprise)

This role reports to the Enterprise Engagement director

Responsibilities

• Email Marketing Campaigns : Design, implement, and manage weekly email marketing campaigns (EDMs) targeted at various customer segments within the enterprise segments in ASEAN. Optimize campaigns based on performance metrics to increase engagement and conversion rates.
• Content Creation and Library Management : Create and develop editorial written works based on Market Research & Trends providing insights and analysis within the ASEAN perspective. Produce compelling content for email campaigns. Manage and maintain a content library, ensuring materials are organized, up-to-date, and easily accessible for ongoing and future campaigns.
• Product Marketing : Collaborate within the enterprise engagement team to market new and existing products. Analyse market research to inform product positioning, launch strategies, and promotional activities, ensuring alignment with customer needs and market trends.
• Data-Driven Community Engagement : Utilize a data-driven strategy to enhance community engagement, aiming to boost participation in activities such as webinars, roundtables, and community events.

Qualifications

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