CRM SPECIALIST

Seniority Level : Executive

Department : D2C / EC

Location : Petaling Jaya

Role Objectives

Panasonic Malaysia is a company engaged in the sales, services, and marketing of home appliances and consumer electronic products across various categories ranging from audio‑visual, batteries, and kitchen, to beauty, health and living. In addition to in‑store retail activities, Panasonic Malaysia also operates an e‑commerce business utilizing its own website and mobile platforms. In this fast‑growing sector, the company aims to strengthen the ways it communicates and maintains relationships with its direct customers.

We are looking for a junior level CRM Specialist who is passionate about customer engagement, data‑driven marketing, and digital personalization. The candidate will play a key role in managing internal (web & app) platforms and customer databases, crafting CRM campaigns, and driving retention, loyalty, and conversations.

What You Will Be Accountable For

Platforms

Collaborate with cross‑functional teams to implement automation, personalization, and UX enhancements.

Support the management and optimization of the e‑commerce website and mobile app, ensuring content is up‑to‑date, user‑friendly, and aligned with marketing campaigns.

CRM Operations & Campaign Management

Assist in planning, executing, and optimizing CRM campaigns (email, SMS, push notifications, etc.) to drive customer engagement and sales.

Support the development and automation of customer journeys and lifecycle campaigns.

Coordinate with internal teams and external agencies to ensure smooth campaign execution.

Monitor and report on CRM campaign performance (open rates, CTR, conversions, etc.).

Customer Data Management & Insights

Maintain and update customer databases to ensure accuracy and segmentation quality.

Analyse customer data to identify trends, segments, and opportunities for personalized marketing.

Derive actionable insights from customer behaviour and purchase patterns.

Loyalty & Retention

Support the rollout of loyalty or membership programs to enhance customer retention.

Track member engagement metrics and suggest improvements to increase participation.

Collaborate with marketing, product, and e‑commerce teams to align CRM initiatives with broader brand goals.

Research CRM trends, tools, and best practices to support the continuous improvement of Panasonic’s CRM strategy.

Required Skills, Experience and Knowledge

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

1–2 years of experience in CRM, digital marketing, or data‑driven marketing (fresh graduates with relevant internship experience are welcome).

Basic understanding of CRM tools (e.g., Salesforce, Adobe Commerce, Mailchimp).

Strong analytical skills and attention to detail.

Good communication and project coordination skills.

Proficient in Microsoft Excel / PowerPoint and comfortable working with customer data.

Enthusiastic about e‑commerce, digital marketing, and customer experience.

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