CRM & Website Specialist

We are looking for a data-driven and customer-obsessed CRM & Website Specialist as the first hire in our dedicated Marketing Department. Your mission is twofold : to build our Customer Relationship Management (CRM) system from scratch and to own the marketing performance and optimization of our corporate website.

You will be the expert on our customer lifecycle, using data and automation to foster loyalty and maximize lifetime value. You will work closely with our E-commerce, Marketing, and Design teams to ensure a seamless brand experience from first visit to loyal advocate.

Key Responsibilities

CRM Strategy & Lifecycle Marketing :

• Develop and implement our first-ever CRM and retention strategy.
• Select, set up, and manage our CRM / company Website.
• Build, automate, and optimize all email & SMS marketing flows (Welcome Series, Abandoned Cart, Post-Purchase, Win-back, Loyalty Programs).
• Segment our customer base for highly targeted and personalized campaigns based on purchase history, engagement, and preferences.
• Track, analyze, and report on CRM KPIs like customer LTV, retention rate, email revenue, and engagement rates.

Website Management & Conversion Optimization :

Cross-Functional Collaboration :

Must-Haves :

FMCG Manufacturing 11‑50 employees

BUZ is a holistic family care brand originated from Singapore and currently has presence in Singapore, Malaysia, Vietnam & Thailand. It offers a wide range of products that aim to protect, nurture our little ones and the whole family, ensuring they are always safe from harm.

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