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Public Relations & Social Experience Manager
Innocean WorldwideKuala Lumpur, Kuala Lumpur, Malaysia15 hours ago
Job descriptionPublic Relations – Automotive Focus Manage media relationships across local and selected regional markets, including automotive journalists, tech media, and lifestyle influencers. Localize and distribute press releases, media kits, and executive speeches in collaboration with country teams and agencies. Coordinate local and regional media events, auto shows, and test-drive campaigns to drive brand visibility. Support issues management and ensure consistent, reputation-conscious communication across markets. Social Experience & Community Engagement Work closely with local teams to ensure social campaigns are culturally relevant and aligned with global brand tone. Monitor social sentiment and trends in key markets to inform content and engagement strategies. Collaborate with influencers and creators to promote a human-centered automotive experience. Manage social listening and proactive community engagement during launches, crises, or brand moments. Cross-Functional & Regional Coordination Coordinate with local team, APAC working team, and headquarters to localize global campaigns and ensure message consistency. Liaise with external PR and digital agencies to execute campaigns with precision and creativity. Analytics & Performance Reporting Analyze PR and social campaign results to extract insights and optimize future efforts. Present performance reports to clients and management with clear narrative and recommendations. Bachelor’s degree in Communications, Public Relations, Marketing, or related discipline. For Manager Level : Minimum 4-9 years of PR and social experience in the automotive, mobility, or tech sector. Social Experience at least 3 years. Proficiency in Chinese (reading, writing, speaking) is preferred Proven success in managing regional campaigns, media relations, and brand storytelling. Excellent written and verbal communication skills; multilingual ability is a plus. Familiarity with tools like Cision, Meltwater, Sprinklr, or Brandwatch. Strong project management skills and ability to work within tight timelines Contractual full-time position with the possibility of conversion to permanent, subject to the company's discretion. Creative mindset with a pulse on automotive innovation, sustainability, and digital trends. A dynamic, inclusive, and future-forward work culture. Competitive salary, regional exposure, and opportunities for career advancement. Work Life Balance
Public Relations & Social Experience Manager
INNOCEAN is a global marketing communications company and part of the Hyundai Motor Group . Originating from Korea, INNOCEAN has expanded worldwide, delivering full-service marketing solutions across various industries.
In the automotive sector we serve Hyundai, Kia, and Genesis—creating impactful brand experiences and integrated campaigns that drive results.
INNOCEAN Malaysia , our newly established office in Kuala Lumpur, is a small but agile team servicing Kia Asia Pacific and Hyundai Malaysia. We specialize in media, event management, social media, account servicing, and public relations, while also serving as brand custodians for regional and local marketing efforts.
Salary Range
- Manager Level : RM 5,000.00 - RM8,000.00
Job Overview
We are looking for an experienced and forward-thinking Senior Public Relations and Social Experience Executive to elevate our brand voice and customer engagement across the Asia-Pacific (APAC) region. This role shapes public perception, strengthens media relationships, and delivers exceptional social experiences aligned with our vision as a leading automotive brand.
You will be at the forefront of building meaningful narratives, driving regional PR strategies, and enhancing digital brand engagement across varied cultural landscapes.
Key Responsibilities
Develop and execute PR strategies that support vehicle launches, innovation stories, and corporate milestones.
Create and implement social engagement strategies tailored to local and APAC audiences, focusing on customer lifestyle, mobility trends, and connected driving experiences alongside assigned social media agencies.
Collaborate with product, marketing, and retail teams across APAC markets to align PR and social campaigns with business priorities.
Track KPIs for media coverage, brand sentiment, social engagement, and influencer partnerships.
Requirements
Good To Have
What We Offer
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Manager Manager • Kuala Lumpur, Kuala Lumpur, Malaysia
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