Email & Retention Marketing Specialist

About the Role

We’re BloomThis — Malaysia’s most stylish online florist and gifting brand — and we’re on the lookout for an Email & Retention Marketing Executive to own the art and science of how we connect with our customers post-click. You’ll be the one behind our email, WhatsApp, and loyalty campaigns — planning, building, testing and optimising every touchpoint to make our customers feel seen, celebrated and eager to come back.

This role is perfect for someone who’s got both a designer’s eye and an analyst’s brain — you know what makes a message beautiful and what makes it convert. If you’re organised, creative, detail‑obsessed and genuinely curious about how great brands build customer relationships that last — this might be the role for you.

Responsibilities

• Manage and execute BloomThis’ email, WhatsApp and loyalty programs, including; creating / segmenting lists, building layouts, tagging links, scheduling comms and setting up tests
• Improve email & retention KPIs : deliverability, open rate, click rate, conversion rate, opt-out rate, revenue, lifetime value as well as specific business goals around individual campaigns
• Research new email & retention marketing strategies
• Plan monthly email & WhatsApp marketing calendars
• Plan, build and setup email & WhatsApp acquisition / lead gen campaigns
• Plan, build and setup email & WhatsApp flows / automations
• Plan, build and setup email & WhatsApp campaigns weekly
• Test new email & WhatsApp strategies (A / B tests)
• Generate weekly / monthly email & WhatsApp performance reportsAnalyse email & WhatsApp performance weekly
• Brainstorm product & campaign ideas with the team

Requirements

Seniority level

Employment type

Job function

Industries

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