Performance Marketing Specialist

ServAuto is a fast-growing automotive aftersales platform based in Malaysia. The company standardizes car care services and ancillaries experience from online to offline, offering transparent pricing and quality assurance through a trusted workshop network. ServAuto combines e-commerce scale with physical network reliability—connecting car owners to quality workshops for oil changes, window tinting, and automotive accessories with one transparent, consistent brand experience.

Role Overview

We are looking for a Performance Marketing Specialist to drive paid acquisition and conversion across multiple digital platforms. This role focuses on optimizing campaigns for ROI and scaling customer acquisition through Meta, Google, and TikTok Ads — with TikTok experience highly preferred .

Key Responsibilities

Plan, execute, and scale paid campaigns across TikTok Ads, Meta Ads, and Google Ads.

Build full-funnel ad strategies from awareness to conversion (CPM → CPL → CPS → ROAS).

Continuously test new formats, creatives, and targeting strategies to optimize performance.

Work closely with the content and design team to turn ideas into high-performing creatives.

Develop a systematic creative testing matrix (theme × format × audience) for insight learning.

Optimization & Analysis

Conduct ongoing A / B testing for creatives, audiences, and landing pages.

Track performance daily; analyze data to identify winning patterns and scaling opportunities.

Monitor and optimize for CAC, ROAS, CTR, CVR, and other key funnel metrics.

Reporting & Insights

Build clear and actionable performance dashboards for weekly and monthly reviews.

Present insights and recommendations directly to the CMO and Growth team.

Stay ahead of platform algorithm changes, attribution models, and emerging ad formats.

Requirements

3–4 years’ experience in performance marketing, ideally in e-commerce or consumer brands.

Proven track record managing paid ads across TikTok, Meta, and Google Ads.

Deep understanding of campaign structures, audience segmentation, bidding models, and attribution.

Skilled with GA4, Meta Ads Manager, TikTok Ads Manager, and Excel or dashboard tools.

Strong analytical and problem-solving skills — able to turn data into creative direction.

Fluent in English; Malay or Mandarin proficiency is a plus.

Highly independent, ROI-driven, and detail-oriented.

What We Offer

Fast-paced, high-growth startup environment with strong career advancement opportunities.

Direct mentorship from senior marketing leadership.

Opportunity to shape Malaysia’s next-generation automotive aftersales brand.

Application Questions

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Performance Marketing Specialist?
• Which of the following languages are you fluent in?
• Do you have experience with multi-variate and A / B testing methodologies?

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