Marketing Specialist
Tycheverse Management ServicesKuala Lumpur, Kuala Lumpur, Malaysia12 days ago
Job descriptionIdentify, vet, and onboard relevant key opinion leaders (KOLs), influencers, and content creators aligned with campaign objectives Negotiate contracts, pricing, and deliverables to ensure win‑win partnerships Coordinate KOL campaigns across multiple platforms, ensuring timely execution and quality delivery Track performance metrics such as reach, engagement, and conversion, and provide insightful reports Maintain and nurture long‑term influencer relationships for ongoing collaborations Monitor industry trends in creator economy and apply insights to campaign optimization Manage and schedule daily content for RED, Instagram, and Facebook in line with the content calendar Collaborate on content strategy, localization, and campaign messaging to resonate with the gaming and lifestyle audience Foster community interaction by responding to followers’ questions and comments promptly Analyze performance data across platforms and support reporting for social growth metrics Support cross‑channel marketing efforts and creative brainstorms with internal teams Minimum 2–3 years experience in influencer marketing, KOL management, or social media content strategy Strong communication and negotiation skills in both Chinese and English Passion for gaming, pop culture, lifestyle, or youth trends is highly preferred Highly organized, creatively driven, and capable of managing multiple timelines simultaneously Proficient in basic performance analysis (engagement rates, ROI, etc.)
Experienced in Talent Management and Revenue Growth Initiatives
Job Title : Marketing Specialist
Job Type : Full-time
About Tycheverse :
Tycheverse is a dynamic and innovative BPO company that offers a wide range of services, from data analysis and customer service to digital marketing and beyond. With over a decade of experience, we are committed to providing exceptional support and fostering growth for our clients through smart solutions and tech-driven strategies.
Why Join Us?
- Growth Opportunities : Be at the forefront of expanding our brand presence by managing key influencer partnerships.
- Diverse Services : Work in a fast-paced environment with multiple touchpoints across marketing and digital strategies.
- Innovation Hub : Engage with cutting-edge marketing technologies and industry trends.
- Passionate About Gaming : If you’re a gaming enthusiast with a drive to make an impact, we want to hear from you!
Position Summary :
As a Marketing Specialist , you will be responsible for executing influencer marketing strategies and social media operations across platforms such as Xiaohongshu (RED), Instagram, and Facebook. This hybrid role bridges KOL management (60%) with social content creation and community engagement (40%) — ideal for individuals who thrive at the intersection of creator partnerships and community-driven storytelling.
Key Responsibilities :
Social Media Operations (40%)
Requirements :
Referrals increase your chances of interviewing at Tycheverse Management Services by 2×.
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Marketing Specialist • Kuala Lumpur, Kuala Lumpur, Malaysia
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