Marketing Executive (Senior)

Overview

We are looking for a proactive, hands-on

Marketing Executive

to strengthen Activa Media Group’s brand identity and lead our marketing efforts across Singapore and Malaysia. This role combines strategic branding, in-house marketing execution, and brand-building initiatives including identifying award opportunities to enhance our credibility and regional presence. Core Responsibilities

Campaign Planning & Execution

Assist the Head of Digital Marketing to develop and implement marketing campaigns across various channels (SEM, Facebook, Instagram, LinkedIn, and TikTok).

Market Research & Analysis

Conduct market research and analysis to evaluate trends, brand awareness and competition (competitor activities). Identify social and consumer trends, as well as relevant issues, to develop creative and proactive campaigns.

Brand Identity & Marketing Campaigns

Develop and maintain a strong, cohesive brand image tailored to the Singapore and Malaysia markets. Ensure brand consistency and alignment across all communication platforms, including digital, social media, email, print, and events. Plan, execute, and oversee marketing campaigns and events, both locally and internationally, to drive brand visibility and engagement.

Performance Tracking

Monitor and evaluate the effectiveness of brand initiatives and marketing campaigns. Use data insights to optimize future strategies and ensure KPIs are met.

Budget Management

Manage the overall branding and marketing budget, ensuring efficient resource allocation for maximum ROI.

Content Creation

Produce or coordinate marketing materials : brochures, presentations, case studies, sales kits, and digital content. Ensure messaging is consistent with the brand identity.

Who Are We Looking For?

Candidates must possess at least a Bachelor’s degree in Communication, Marketing, Advertising, Business Administration, or related fields. Fluent in English and Mandarin; proficiency in Bahasa is a plus. A strong understanding of digital marketing trends and technologies. A self-motivated and proactive approach to problem-solving and campaign innovation. Detail-oriented and data-driven decision makers with excellent analytical skills. Ability to collaborate effectively across teams and with external partners. Benefits

Dynamic and Supportive Work Environment Nearby Public Transport (Nearby KTM & LRT) Work Life Balance 5-day work week Unlock job insights

Salary match Number of applicants Skills match Your application will include the following questions : How many years\' experience do you have as a marketing executive? How many years\' experience do you have in market research? Do you have experience with Search Engine Marketing (SEM)? What can I earn as a Marketing Executive

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