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Senior Marketing Executive

Senior Marketing Executive

Cantik Gold Sdn BhdJohor Bahru, Johor, Malaysia
3 days ago
Job description

Requirements

  • Develop and execute comprehensive marketing strategies to drive brand awareness and customer engagement for CantikGold, aligning with the company's overall business objectives.
  • Manage and optimize CantikGold's social media presence across various platforms, creating engaging content and fostering a strong online community to enhance brand visibility and customer loyalty.
  • Plan and implement effective retail marketing campaigns to maximize foot traffic and sales at CantikGold's retail store in Mydin Mall Taman Rinting, Johor, ensuring a positive and memorable customer experience.
  • Oversee CantikGold's presence on marketplace platforms, optimizing product listings, managing promotions, and analyzing performance data to drive sales and improve customer satisfaction.
  • Create high-quality, engaging content for various marketing channels, including social media, website, and email campaigns, ensuring consistent brand messaging and a compelling customer journey.
  • Monitor and analyze marketing campaign performance, providing regular reports and insights to optimize strategies and achieve key performance indicators (KPIs) related to brand awareness, customer engagement, and sales growth.
  • Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure alignment of marketing efforts with overall business goals and customer needs.

Responsibilities

  • Develop and execute comprehensive marketing strategies to enhance brand awareness and drive sales growth for CantikGold, aligning with the company's overall business objectives.
  • Manage and optimize CantikGold's social media presence across various platforms, creating engaging content and implementing targeted advertising campaigns to reach a wider audience and increase customer engagement.
  • Oversee retail marketing initiatives for the Mydin Mall Taman Rinting store, including visual merchandising, promotional events, and customer loyalty programs, to maximize foot traffic and in-store sales.
  • Lead and manage live selling activities on social media and marketplace platforms, ensuring engaging and effective presentations that drive sales and build customer relationships.
  • Analyze marketing campaign performance, providing regular reports and insights to optimize strategies and improve ROI, while staying up-to-date with industry trends and best practices.
  • Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure seamless execution of marketing plans and alignment with overall business goals.
  • Benefits

  • Annual Leave
  • Health Insurance
  • Medical Leave
  • SOCSO
  • Skills

    Social Media Marketing Retail Marketing Marketplace Management Customer Engagement Content Creation Brand Awareness

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    Senior Marketing Executive • Johor Bahru, Johor, Malaysia

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