E-commerce Marketing, Strategy & Planning Senior Associate (updated)

E-commerce Marketing, Strategy & Planning Senior Associate (updated)

ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia About ADA

ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 12 markets in South and Southeast Asia and partner with leading brands to drive their data and digital maturity. About ADA

ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 12 markets in South and Southeast Asia and partner with leading brands to drive their data and digital maturity.

Key Responsibilities

As the E-commerce Marketing, Strategy & Planning Senior Associate at ADA , you will be in charge of planning, executing campaigns, monitor, and optimize performance for e-commerce marketing activities, including but not limited to paid ads, display ads, and affiliate marketing . This is an exciting role, enable you with full skillset of overseeing campaign strategy, implementation, trafficking, and analysis with widen of campaign types in across marketplace platforms (Lazada / Shopee / Tiki / TikTok ).

You will wo r k closely with Commercial Manager / Commercial Associate on assigned accounts to deliver high performance e-commerce marketing activities across the marketplace platforms . You will be proficient in managing client campaigns including strategy development and planning, campaign execution and analysis, providing regular insights and recommendations. You will lead the entire campaign planning – proposal – execution – evaluation and optimization cycle for the next campaign. You will participate in relevant internal and external training programs for personal and professional development . You will work with enthusiastic regional and local ADA leaders and colleagues, and have ability to access to ADA's professional systems and tools that effectively support your daily work.

What skills and experience you will need?

2- 3 years of working experience in e-commerce marketing / digital performance marketing on marketplace platform, e-commerce enablement agency, or online business team at client side. Proven ability to plan, execute, and optimize performance marketing campaigns across platforms like Lazada, Shopee, Zalora, and TikTok Shop. Strong understanding of marketplace mechanics, especially around traffic acquisition, conversion, and media buying. Skilled in campaign analysis and reporting, with the ability to draw insights and recommend optimizations using tools like Excel and Power BI. Effective communicator with the ability to clearly present strategies, performance updates, and recommendations to clients and internal stakeholders. Experience collaborating with internal teams (Commercial, Creative, Operations) and external platform representatives. Highly accountable with a proactive mindset, capable of managing campaigns end-to-end. Proficient in budget management and performance tracking. Fluent in writing and speaking skills in English .

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Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

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