Senior Brand Executive

Brand Executive

Job Summary : This role is responsible to assist in executing brand strategies and marketing campaigns for Men's Portfolio to drive brand awareness, consumer engagement, and market share. This role requires close collaboration with internal teams and external partners to ensure effective and timely rollout of initiatives.

Key Responsibilities

• Assist in planning and executing marketing campaigns (digital, in-store, events).
• Coordinate with advertising, media, and creative agencies for campaign deliverables.
• Support product launches including packaging development, sampling, and POSM.
• Monitor and report on brand performance, competitor activity, and market trends.
• Work closely with sales and trade marketing to ensure in-store alignment with brand strategy.
• Manage day-to-day operational tasks including PR kits, sampling activities, and stock requisitions.
• Liaise with procurement, production, and supply chain teams for product availability and execution timelines.
• Plan and work within budget of assigned marketing campaign / projects. Prepare post mortem reports after each campaign to evaluate effectiveness and key learnings.
• Support the reporting and decision-making process with data analysis and presentations.
• Initiate and coordinate ad-hoc assignments, where required.

Job Skills and Qualifications

Seniority level

Employment type

Job function

Industry

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