Manager, Customer Marketing

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

JOB SCOPE

Supporting Senior Manager, Customer Marketing on meeting marketing KPI / targets to support on the overall company business growth.

Development and end-to-end execution of marketing campaigns and initiatives for internal and external customers through cross-sell, up-sell, event trigger based, new customers acquisition and etc.

Collaborate with cross-functional stakeholders to deliver customers campaigns / initiatives and process betterment project.

Ensure extensive communication and engagement with internal and external customers in driving campaign deliverables and performance.

Assist in business presentation for campaigns / projects which include preparation of performance report, analytic insights and presentation materials.

Post-marketing campaign analysis to improve on key marketing campaigns to yield productive customer segments.

PRINCIPAL DUTIES & RESPONSIBILITIES :

Project manage on marketing campaign to ensure timely delivery of campaign launch effectively and efficiently.

Execute marketing campaigns with sizeable, strong proposition and quality leads for agency distribution channel.

Ensure continuity in betterment and innovation for campaign launches, communication with internal and external customers and campaign fulfillment process.

Activating and driving on ground campaign awareness through sales channel.

Actively handling campaign enquiries via dedicated hotline (agents-fronting) and mailbox.

Drive the development & deployment of customer engagement communications via marketing tool - Customer Engagement Platform.

JOB SPECIFICATION

Qualifications

Degree in Business, Marketing, Economics or related disciplines.

Experience

Minimum 5 to 7 years working experience in the financial services or insurance industry preferably in the function of marketing campaign.

Knowledge

Proficient in written and spoken English and Bahasa Malaysia. Ability to speak Mandarin is an added advantage.

Proficient in marketing technology tools (such as CEP, CRM) is an added advantage.

Proficiency with computer knowledge especially in MS Excel and PowerPoint.

Familiarity with marketing technology tools (e.g. CRM / CEP) is an added advantage.

Multi-tasker and good team player.

Agile and Resilient with ability to work under pressure and tight timeline.