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Divisional Manager, Admission

Divisional Manager, Admission

Global Indian International SchoolKuala Lumpur, Kuala Lumpur, Malaysia
1 day ago
Job description

Lead the Sales & Marketing function across all campuses in Malaysia. This role involves designing and implementing country‑specific marketing and admissions strategies, providing market intelligence, and ensuring an integrated approach to school growth and operations with the Country Director and other functional heads.

Sales & Admissions

  • Own and drive student enrolment targets across all campuses in Malaysia.
  • Forecast admissions and revenue based on market trends, lead flow, and conversion rates.
  • Monitor and report admissions performance on a weekly, monthly, quarterly, and annual basis.
  • Drive effective lead management, follow‑up mechanisms, and parent engagement strategies.
  • Ensure the admissions process is smooth, parent‑centric, and aligned to brand promise.

Marketing

  • Lead the development and execution of the annual marketing strategy for Malaysia.
  • Supervise in‑country marketing and sales teams to build strong brand positioning and awareness.
  • Drive online and offline marketing initiatives, including digital campaigns, events, school outreach, and media relations.
  • Oversee external marketing agencies and ensure campaign messaging is localized and effective.
  • Collaborate with the group marketing team to ensure brand consistency and performance reporting.

    • Budgeting & Financial Oversight

  • Collaborate with the Country Director and Finance team to plan the Sales & Marketing budget for Malaysia.
  • Monitor marketing ROI and cost‑per‑lead metrics to ensure budget efficiency.
  • Provide data‑driven insights and recommendations to optimize performance and spend.

    • Customer Experience & Communication

  • Drive customer (parent) satisfaction through proactive engagement, follow‑ups, and a seamless admissions journey.
  • Act as a key spokesperson in prospective parent interactions and open houses.

    • People Focus

  • Build and lead a high‑performing sales and marketing team across campuses.
  • Provide coaching, performance feedback, and career development opportunities.
  • Work with HR to recruit, train, and retain top talent in the admissions and marketing functions.

    • Seniority Level

  • Director

    • Employment Type

  • Full‑time

    • Job Function

  • Education and Training

    • Industries

  • Education Administration Programs

    • #J-18808-Ljbffr

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    Manager • Kuala Lumpur, Kuala Lumpur, Malaysia

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