Event & Marketing Specialist (Property Development)

Event & Marketing Specialist (Property Development)

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We are seeking a proactive and passionate Events & Marketing Specialist to assist in planning and execution of bi-weekly or monthly events at PJ’s multi-zone fitness, wellness and lifestyle hub. This role is crucial for maximizing our hub's visibility, attracting diverse users, and creating a robust calendar of socially impactful and engaging programs.

RESPONSIBILITIES

• Conceptualize, plan, and execute a diverse and inclusive calendar of community-focused programs, workshops, seasonal festivals, pop-ups, and partnership events (e.g., local artisan markets, health & wellness classes, educational seminars).
• Source and cultivate relationships with local community groups, non-profits, individual artisans, and small business owners to co-create and host activities.
• Lead event operations from end-to-end, including vendor negotiation, logistics management, setup / breakdown, and on-site coordination to ensure high-quality execution.
• Drive revenue / sustainability by actively coordinating and promoting venue rentals, open-space usage, and sponsorship opportunities for hub activities.
• Assist in developing and managing content for all communications, focusing on promoting the hub's value and accessibility across the community.
• Manage and update content for the website, social media, and digital platforms, ensuring a consistent and engaging local voice.
• Prepare publicity plans and support media liaison / public relations to ensure strong awareness and high participation in all hub programs.
• Prepare and monitor event and marketing budgets, ensuring efficient use of resources and effective tracking of expenses.
• Foster and maintain strong relationships with all key stakeholders : community members, partners, tenants, vendors, and local government representatives.
• Coordinate internal operations with external parties to ensure seamless delivery of all programs.
• Conduct post-event evaluations, collecting feedback, and preparing detailed reports on attendance, community impact, and program effectiveness.
• Keep abreast of local community needs and competitive trends to identify and develop innovative, relevant, and high-impact programs.

REQUIREMENTS

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